Operations & Technology

AIM Special Report: Best Practices to Maximize GEO Search Results

Strong generative engine optimization involves a mix of technical expertise and a tourism-oriented mindset. Here is what you should prioritize.

A photo of Skylar Olsen, chief economist at Zillow

AIM Special Report: Leasing Strategies for Today’s Market

Renters’ searching habits have changed considerably in recent years. Here’s what to look for.

Picture of two dogs

9 Pet-Friendly Event Ideas for Your Doggone Apartment Communities

Suggestions that will help with retention, allow you to market to potential residents and get overwhelmed by cuteness.

Rearview of the businessman in an elegant suit sitting in a chair next to the white robot cyborg in a studio. AI or artificial intelligence vs people, employment concept,working on a laptop

5 Ways AI Tools Advance Multifamily

Innovation’s accelerating. Here’s what property managers need to know.

Elite Listings’ Realtor and Performance Coach Jim Gray

From TikTok to Threads: Jim Gray on Navigating Real Estate’s Next Digital Wave

The social media coach shares actionable advice on how to diversify marketing efforts beyond a single platform.

People sitting outside in folding chairs watching a movie screening.

Resident Events That Don’t Cost an Arm and a Leg

Low investment costs, high rewards for your residents!

MHN Executive Council featuring Claffey, Cook, Pittro, Meit and McPeak

MHN Executive Council: Awesome Swag Your Residents Will Actually Want

The key to a good move-in gift? Give them something they’ll actually use. Here are some great suggestions.

Kate Good and Jamie Gorski At the 2025 International Builders’ Show

Using AI to Enhance the Renter Journey

Multifamily operators are getting friendly with AI to improve the resident experience.

Two men wearing jackets and a woman in a white outfit sit in stools in front of a sign that says IREM

IREM Special Report: Tech’s Horizon in Property Management

Experts at PropertyCon weighed in on how to bridge the gap between improving the bottom line and allowing residents “to choose their own adventure.”

Crowd of people in casual business attire milling and talking in hotel corridor

IREM Special Report: People Power in Property Management

Expert insights from PropertyCon on meeting the challenge of finding, nurturing and retaining talent.