Marketing
MHN Executive Council: Multifamily Misconceptions (Part 2)
The “greedy landlord” and other false impressions.
Calibrating Multifamily Marketing for Performance
In this interview, Greystar’s Kelly Siegal discusses aligning marketing, operations and data to improve leasing outcomes and resident engagement.
Top Marketers: Winning NYC Multifamily Marketing With Creativity
Avery Hall’s Michelle Easterlin and MHN’s Corina Stef elaborate on why creativity is a marketing game-changer in the Big Apple.
The Importance of Multichannel Marketing
Strategies to meet your prospective renters where they are.
The Missing Line Item in Every Value-Add Business Plan
A branding plan is crucial when you’re doing renovations. Here’s why.
MHN Executive Council: Misconceptions About Working in the Multifamily Industry
They think they know us. They don’t.
From Side Tool to Infrastructure: AI in Multifamily Marketing
New research indicates that AI is moving to the forefront of marketing operations.
MHN Executive Council: Multifamily Needs to Adapt. Here’s How. (Part 2)
More areas where the industry needs to play catch-up.
Why Apartment Branding Matters for Attracting Millennial & Gen Z Renters
It’s not just about aesthetics; it is a fundamental lever for demand perception, and long-term revenue.
Multifamily Marketing Runs on Trust, and Trust Is Operational
FirstService Residential’s Calynne Oyolokor on renewals, trust breakers and what spend works.