Marketing

Image by Andrey Popov/AdobeStock

Hiring and Recruitment: How Marketing Can Support HR

In multifamily, trust drives hiring. Marketing supports HR by making the process clear, credible and easy to navigate.

MHN Executive Council featuring headshots of the people in the article

MHN Executive Council: Biggest Fails—And How They Were Corrected

Everyone makes mistakes. It’s what you do after that counts.

Exterior rendering of Boulevard Houses

How to Create a Good Culture at Your Community

Culture doesn’t start with a slogan—it’s built in the small, repeatable moments residents remember.

MHN Executive Council featuring headshots of 7 speakers

MHN Executive Council: Even More of the Best Advice Received (Part 3)

Sometimes the best advice for your career comes from outside the industry.

An attendee asks a question during a session at Apartmentalize.

Apartmentalize 2026 Highlights

Top takeaways from this year’s conference.

For Evolution of Multifamily Marketing article.

Multifamily Marketing’s New Look: From Listings to Infrastructure

Over the past decade, marketing has moved from the margins to the center of the industry.

A photo of Cober Cabinets manufacturing process

The Hidden Cost of Getting Your Cabinet Program Wrong

As project requirements become more specialized, understanding who is actually manufacturing the cabinet package becomes increasingly important.

Deadline Extended: Enter the 2026 MHN Excellence Awards

Submissions are now due June 19. Showcase your achievements!

Image of people watching and celebrating a football game on TV.

From the Knicks to the World Cup to Love Island: 9 Tips to Host the Ultimate Watch Party at Your Community

The only thing worse than not having a ticket to the actual event is not having snacks at your resident event. Find out what else you need to host a successful party.

Izzy Caranungan of LCP Media. Photo by Suzann D. Silverman

AIM26: Visual Media That Resonates

LCP Media’s Izzy Carunungan outlines changes in visual media best practices and what’s resonating most with rental prospects.