Marketing
How to Choose the Right AI Tool for Multifamily Marketing
Know which platform fits the task, from drafting copy to gathering research or creating quick visuals.
Rent Concessions and Morning Cookies
In competitive markets, the favored concession isn’t going away. But layering on more doesn’t have to hurt your bottom line.
Recruitment’s Secret Weapon: The Marketing Department
Tips on how to attract qualified employees.
Multifamily Rising Leaders Connect the Business
NAA’s 20 on the Rise honorees point to the next model of apartment leadership, where marketing, operations, technology and resident experience work in sync.
MHN Executive Council: If You Were Building Your Company From Scratch, What Would You Change? Part 1
We learn from mistakes. And also from experience.
MHN Executive Council: The Next Generation of Workplace Experience
Want a good company culture? Look beyond lounges, amenities spaces and game rooms.
How to Build a Good Company Culture
Multifamily leaders share how companies can build stronger cultures through clearer expectations, consistent leadership and better feedback.
What Kind of Resident Feedback Is Really Useful Today?
It’s evolving way past annual surveys, helping multifamily operators enhance the resident experience and drive retention.
Resident Referral Programs That Get Results
How to turn your happy residents into new leases.