Marketing
Why Residents’ Voices Are Your Best Renewal Asset
By prioritizing authentic voices, operators can move beyond surface-level reputation management and toward something far more valuable.
In Defense of the Personality Hire
AI can handle the basic tasks. But it can’t entertain your residents.
Top Marketers: What Large Portfolios Know About Renter Behavior
Hillpointe’s Josh Draughn and MHN’s Corina Stef share insights that are shaping the next phase of leasing, marketing and resident engagement.
Spotlight on 3 Rising Stars in Multifamily Marketing
These leaders share how data, AI, storytelling and human connection are reshaping engagement and growth across the industry.
AIM Special Report: Measurable Benefits of Fee Transparency
While regulatory pressures are growing, it’s not too late to benefit from first-mover advantage.
AIM Special Report: AI Takes Center Stage
The technology is changing at warp speed—and that has big implications for marketers.
4 Strategies to Make Your Apartment Brand Pop in the AI Age
In a crowded field, here’s what works.
MHN Executive Council: Are You Underprepared When It Comes to Managing Your Team?
Our experts share where today’s multifamily executives have some gaps in their leadership—and how they can fix it.
MHN Executive Council: Multifamily Misconceptions (Part 2)
The “greedy landlord” and other false impressions.
Calibrating Multifamily Marketing for Performance
In this interview, Greystar’s Kelly Siegal discusses aligning marketing, operations and data to improve leasing outcomes and resident engagement.