MHN Executive Council: What Do You Want to Learn in 2025?
Strategies to gain more industry knowledge and grow with intention!
Want to get more insights about the resident experience? What about AI? In the New Year, resolve to gain more industry knowledge! The MHN Executive Council shares which areas they’re looking to learn more about next year.
Resident Intel
Two of the areas The REMM Group plans to learn more about in 2025 are leveraging data to enhance resident experiences and strengthening risk mitigation efforts.
We’re eager to explore how data analytics can better anticipate resident needs and preferences, such as identifying the amenities residents value most or their preferred methods of engagement. We’re also interested in hyper-personalization, like tailoring resident portals, communication and leasing options to individuals based on their behavior and demographics. Learning about emerging tools to analyze resident feedback and engagement would help us create an even more dynamic living experiences.
On the risk side, we’d like to deepen our understanding of advanced fraud detection tools, such as AI-driven document verification systems, to prevent fraudulent applications. Predictive analytics is another area of interest—learning how it can identify risk factors in applications or leasing patterns before issues arise. Additionally, with cybersecurity threats evolving, we want to stay ahead by exploring the latest strategies for safeguarding sensitive tenant and property data.
Expanding our knowledge in these areas will help us provide secure, personalized, and satisfying living environments for residents while protecting the assets and interests of the property owners we serve. —Susan McPeak, Corporate Ambassador, The REMM Group
Scaling Up
In 2025, I’m really looking forward to learning how to maintain culture as we scale. With growth comes complexity, and I’m curious about how leaders ensure their values, energy and connection remain intact across larger teams and geographies. Keeping the heart and soul of a company strong while scaling isn’t easy, but I believe it’s what separates good organizations from great ones.
I also want to explore strategic finance more deeply. I’m fascinated by how the best leaders approach capital allocation and make bold yet thoughtful decisions to fuel long-term growth. There’s so much to learn from others who have scaled businesses responsibly and sustainably.
For me, it’s about growing with intention—making smart decisions that keep the team aligned, the culture thriving and the business on a steady path forward. —Jonathan Treble, Founder & CEO, WithMe, Inc.
Eliminating Excess
Delivering exceptional interiors within tightening budget parameters means developers and designers will need to creatively weed out excess. Innovations in the industry that fine-tune ways to zero in on essentials while still producing compelling spaces and places will benefit everyone.
Much anticipated movement in the market will impact demographic changes that will be helpful to track. For example, Gen Z may increasingly enter the market as first-time home buyers while Baby Boomers who’ve been grid-locked due to high interest rates may begin to make new home choices. —Mary Cook, President, Mary Cook Associates
Interested in joining the MHN Executive Council and sharing your insights? Email Jessica Fiur.
