Night light house facade of dark, lighted windows. Residential development, dream home, unique urban, suburban modern elegant project for hospital, library, university building. Vector illustration

The Long and Short of Apartment Marketing

For multifamily communities facing rising vacancy rates, having both a long- and short-term digital marketing strategy is key.

Lots of multicolored men silhouettes with dollar signs on their heads made with paper for business concep

Creating BTR Communities for the Workforce

Despite surging costs, some developers are focusing their strategy on the missing middle.