Guest Blog

Super Apartment Markets

While Tom Brady and the New England Patriots will face Matt Ryan and the Atlanta Falcons on the field this Sunday for the ultimate bragging rights, off the field, another competition is occurring to determine which city is the superior multifamily market.

The Most Effective Email (or Voicemail) in a Salesperson’s Bag of Tricks

It’s so powerful that it can only be used once with a prospect; and like many powerful tools, using it too early will negate its power.

Virtual Staging: Relief for Multi-Unit Marketers’ Greatest Headache

Virtual Staging is a growing, affordable solution for multi-housing owners and managers marketing properties that are vacant or decorated with unappealing décor.

The Hottest Marketing Tech You Need for 2017

There are a host of new technology options hitting the market that you’ll need to drive success in the digital world.

All Property Websites Look the Same—And That’s a Good Thing

In the rock-paper-scissors of the World Wide Web, functionality beats design.

It’s Coming: Preparing for the Rent Plateau or Decline

Inevitably, the sizzling apartment market occupancy rate had to cool off at some point. That time might be just around the corner.

‘Twas the Night Before Christmas, and Not a Creature Was Stirring–Especially Well-Prepared Community Managers

The holidays are here, and for many businesses that means slowing down and some end-of-the-year time off. But for multifamily property managers, ‘tis the season to be more prepared, much busier, and exceptionally vigilant as deliveries ramp up, residents get creative with holiday lights, and more guests come and go from buildings to celebrate at all hours.

I Miss Apartment Living: 5 Things Would-Be Homeowners Need to Know

Beyond the move-out calculator, here are 5 things to impart upon residents who are considering the switch.

5 Biggest Reasons Millennials Prefer Apartments to Homes

The number of 18 to 34-year-olds who own a home has fallen to a 30-year low and for the first time in more than a century, young people are now more likely to live with their parents than with a spouse.

Austin’s New Rental Trend

The demand for single-family rentals continues to grow.