Guest Blog
MFI: Forget Your Rep, Worry About Mine!
Here’s a hard truth; residents could care less about the jobs that we do. Residents have no clue what a day in the life of a multifamily professional entails. I should know – I used to be one of them. As a resident, I thought management teams had the easiest jobs in the world. Planning parties, answering the phone, maybe showing an apartment here and there, how hard could that be? You can only imagine how quickly and dramatically that theory was eviscerated the day I began working onsite. Management teams are a special breed. At its core, teams do…
75 Percent of All New Apartments in 2015 Were High-End
RENTCafe examines national luxury housing development trends.
MFI: Epidemic in Third Party Management
Executives within management firms who are not coaching their management teams on financial metrics are doing a disservice to the career development of their associates; promoting a gap between owners and management teams; reducing owner confidence in management team capabilities; and losing a competitive advantage over rivaling third party managers.
Guest Blog: 5 Tips to Improve Your Virtual Tour
The modern apartment unit is breathtaking, and it has arrived in 2016 due to a delicate balance between resident demand and developer innovation. However, past the glistening skyscrapers and polished workout facilities, there is a less glamorous world of real estate that still very much exists today—The Virtual Tour.
Guest Post: 3 Marketing KPIs to Track Instead of ‘Vanity Metrics’
“Vanity” metrics are just that; popular bits of data played up by competitors or in the news, but at the end of the day, they don’t have a substantial impact on your bottom line.
Guest Post: How to Create Powerful Brands and Boost Leasing for Multifamily Properties
By Jamie Matusek and Christy McFerren, Catalyst Branding. The term alone evokes a myriad of thoughts, definitions and even feelings. Many people see branding as a logo, a color palette and maybe a few iconic photos rolled out into marketing materials that should sell their product or service. These are all pieces of the branding puzzle to be certain, but they are more like fruit than roots. True branding starts much deeper and begins well before design elements are created. Throughout my 15-plus years of marketing experience, I have helped many organizations understand the difference between what they perceive branding…
In the Age of High-Tech, Low- and No-Tech Amenities Still Have Their Place
What “no-tech” amenities do you offer at your community?
Guest Blog: Serendipity in a Career and Learning from Breaking Bad
The real estate business is a broad and deep universe. People contribute and make careers and make fortunes and make a difference in so many different ways.
Guest Blog: How to Legally Protect Yourself Against Problem Residents
The job of a landlord can be difficult, especially when it comes to legal issues.