Guest Blog

MFI: How to Foster a Sense of Community in Your Apartment Complex

Trimark Properties offers a few tips to create a sense of community and encourages residents to stay long term.

MFI: The Newest Marketing Tool in Our Pocket

Using Facebook 360 to market your property.

MFI: 4 Cool and Unusual Apartment Amenities for Return on Investment

In many cities, there is enough supply of vacant apartments for a renter to shop around and compare the amenities that are available at each apartment community.

MFI: 4 Ways Landlords Can Reduce Utility Costs Without Sacrificing Comfort

Water isn’t just outstripping other household costs—it’s beating the regular market by a wide margin.

MFI: Forget Your Rep, Worry About Mine!

Here’s a hard truth; residents could care less about the jobs that we do.  Residents have no clue what a day in the life of a multifamily professional entails.  I should know – I used to be one of them.  As a resident, I thought management teams had the easiest jobs in the world.  Planning parties, answering the phone, maybe showing an apartment here and there, how hard could that be?  You can only imagine how quickly and dramatically that theory was eviscerated the day I began working onsite. Management teams are a special breed.  At its core, teams do…

75 Percent of All New Apartments in 2015 Were High-End

RENTCafe examines national luxury housing development trends.

MFI: Epidemic in Third Party Management

Executives within management firms who are not coaching their management teams on financial metrics are doing a disservice to the career development of their associates; promoting a gap between owners and management teams; reducing owner confidence in management team capabilities; and losing a competitive advantage over rivaling third party managers.

Guest Blog: 6 Stupid Apartment Staging Ideas

Are you guilty of any of these staging don’ts?

Guest Blog: 5 Tips to Improve Your Virtual Tour

The modern apartment unit is breathtaking, and it has arrived in 2016 due to a delicate balance between resident demand and developer innovation. However, past the glistening skyscrapers and polished workout facilities, there is a less glamorous world of real estate that still very much exists today—The Virtual Tour.

Guest Post: 3 Marketing KPIs to Track Instead of ‘Vanity Metrics’

“Vanity” metrics are just that; popular bits of data played up by competitors or in the news, but at the end of the day, they don’t have a substantial impact on your bottom line.