Marketing
Top Financiers on What Keeps Them Up at Night
Despite transactional and political uncertainty in the first half of 2017, the real estate capital markets held firm, with ample capital and vigorous lender competition creating a robust environment for borrowers.
ForBrandStore: Multifamily Marketing Made Easy
ForRent.com debuted ForBrandStore.com to streamline the process of purchasing branded goods for promotional needs.
The Amenities Race
Today’s residential market strives to meet a broader, more diverse set of resident needs than ever before. Daun St. Amand from CallisonRTKL sheds light on how amenities are constantly changing and what multifamily developments need to offer in order to stay relevant.
Miami Apartment Tower Nearing Full Occupancy
Situated across from the Grove Marina Bay in Coconut Grove, the seven-story building features a wide array of upgraded community amenities.
Bainbridge Begins Leasing at Coral Springs Community
The recently completed property provides a wide array of amenities, including a swimming pool surrounded by sun decks and cabanas.
Soho Properties Launches Sales at 45 Park Place
Construction broke ground on the 50-unit luxury condominium tower in June 2016, and the project is slated for completion in early 2019. Stribling Marketing Associates will lead the sales and marketing efforts for the property.
Drones, Databases & Deals
Technology offers investors and their advisers a menu of marketing tools that seemed unimaginable just a few years ago. Brokerage firms are upgrading their websites, dispatching drones and employing virtual reality to heighten the drama of their presentations.
Wood Partners Begins Pre-Leasing at Boston-Area Community
The Westerly at Forge Park is a luxury residential property in Franklin, Mass., with common area amenities that include an outdoor pool and a dog park.
Silvershore Properties’ Queens Community Up for Grabs
Jason Silverstein and David Shorenstein’s firm has selected a team from Greysteel to market the sale of a 20-unit apartment building located in Queens’ Elmhurst neighborhood.