Marketing
Customer Service Campaigns to Retain Residents
Beth Tuttle of LMC shares best practices for marketing to current renters, focusing on renewals to keep occupancy rates high.
Sales Brisk at Manhattan Development
Since the topping out of the first of three towers at the Waterline Square residential project in October, GID Development Group reports that the community represent the city’s fastest-selling new development by dollar volume and by the number of units sold in 2017.
Key Marketing Tactics to Ensure Full Occupancy
Property managers and staff can expand their initiatives to drive new leases in a variety of ways. Alexis Krisay, Serendipit Consulting’s co-founder & president of marketing, offers some strategies.
4 Ways to Embrace Disruptive Technologies
Multifamily developers must embrace these new tools to maximize unit sales and pricing, especially in the luxury condo market.
How to Integrate Instagram Stories Into Your Social Media Program
Eight tips on how to make your Instagram Stories stand out to prospective residents and get current ones more involved in the community.
Greysteel Markets CA Affordable Community
The company will market a 60-unit community in Mendota, Calif. The property has 100 percent of the units covered by a Section 8 Housing Assistance Payment contract that expires in 2025.
Jonathan Rose Begins Leasing Brooklyn Community
Caesura, named after a pause in the middle of a line of music or poetry, features 123 studios and one- and two-bedroom apartments, in addition to 34 furnished micro units. Move-ins will begin in February 2018.
Mill Creek Starts Preleasing at The Griffith
The 220-unit apartment community in Glendale is within 20 minutes of downtown Los Angeles. The area hosts employers such as Disney’s Grand Central Creative Campus and DreamWorks Animation.
Improving the Multifamily Demand Funnel
Working the renter journey can be the key to more efficient conversions, higher occupancies, optimal rent growth and ultimately greater NOI.
Capturing the Market With Nationwide Branding
Nadel Architects executive vice president Dale Yonkin identifies how developers and operators can benefit from creating a national brand for their apartment communities.