Marketing
Peak Campus Launches Theory Brand
The company is introducing its brand at two new student housing developments in Raleigh, N.C., and Syracuse, N.Y. Theory Raleigh and Theory Syracuse are slated for completion by the fall of 2018 and will feature a combined 1,126 beds.
The Evolution of Lead Generation
Ways to capture the attention of prospective renters and the evolution of generating leads continue to change. Beth Tuttle of LMC offers some ideas on the current state of lead generation in the multifamily industry.
Amenities You Need to Attract the Modern Renter
Common-area features play a growing role in how prospective residents choose what apartments to live in. Lecia Anderson of JVM Realty Corp. highlights the popular features that cater most to today’s residents.
Lease-Ups in a Down Market
A dip in the market is inevitable at some point, and those best prepared to take it on will have a distinct advantage over their competitors. Megan Mahoney of LMC gives a few key pieces to consider when planning for unknown conditions.
Amenity-Driven Renters Are Selective: Village Green Survey
The company’s national study found that although there are generational differences when it comes to a community environment, a majority of renters are taking a growing interest in amenity offerings.
Top Financiers on What Keeps Them Up at Night
Despite transactional and political uncertainty in the first half of 2017, the real estate capital markets held firm, with ample capital and vigorous lender competition creating a robust environment for borrowers.
ForBrandStore: Multifamily Marketing Made Easy
ForRent.com debuted ForBrandStore.com to streamline the process of purchasing branded goods for promotional needs.
The Amenities Race
Today’s residential market strives to meet a broader, more diverse set of resident needs than ever before. Daun St. Amand from CallisonRTKL sheds light on how amenities are constantly changing and what multifamily developments need to offer in order to stay relevant.
Miami Apartment Tower Nearing Full Occupancy
Situated across from the Grove Marina Bay in Coconut Grove, the seven-story building features a wide array of upgraded community amenities.
Bainbridge Begins Leasing at Coral Springs Community
The recently completed property provides a wide array of amenities, including a swimming pool surrounded by sun decks and cabanas.