Marketing
HFF Tapped to Market Pennsylvania Residential Asset
The company is representing the seller, a joint venture between CenterSquare Investment Management and Korman Residential, which acquired the asset back in 2007 for $30 million.
Marketing in Motion
The audience for social media platforms is constantly shifting, so successful leasing calls for flexibility. Depending on budget, multifamily owners and managers have a variety of innovative tools to choose from.
JV Taps HFF to Market Luxury Philadelphia Tower
The 28-story, 363-unit 3601 Market is located in the University City submarket and features studio, one- and two-bedroom floorplans, as well as penthouses.
Magnum Real Estate Begins Closings at NYC Tower
The 114-unit building offers a resident terrace with grill and fully furnished and landscaped roof deck, and in-unit features including Sub-Zero refrigerators, Bosch ovens and marble-clad bathrooms.
AdCare Buys $6M Alabama Assisted Living Facility
The 106-bed property was leased to an affiliate of C. Ross Management. This is AdCare’s first acquisition since it transitioned to a property holding and leasing company.
The May digital issue of MHN is now available!
The May issue offers a special focus on Marketing, including articles about how to better harness the power of social media, new strategies to successfully communicate your message to specific demographic niches, and tech tools that work. You’ll also want to read the latest executive profile in our Mission: Success series, on Daryl Carter’s creation of Avanath Capital Management. In addition, Housing Trust Group’s Matthew Rieger offers a Q&A on development of affordable housing.
Finding Riches in Niches
Residents come in as many varieties as multifamily communities themselves, so marketing a property is merely a matter of identifying the prospects most likely to love it, getting them in the door, and signing them up. Right? If only it were that simple.
Highly Anticipated San Fran Condos Catch the Eye
The 67-unit community at 1450 Franklin St. was designed by BDE Architects and Sternberg Benjamin Architects.
Dog Playgrounds Welcome Humans
Pet owners looking for a rental home often encounter less-than-welcoming restrictions. A playground can be a practical amenity for pet-friendly communities to attract dogs and their owners.
Luxury Condo Makes Its Debut in Manhattan
The recently completed 14-unit residential building at 225 W. 17 St. in Chelsea has been designed by award-winning Roger Partners Architects and Neal Beckstedt Studio.