Marketing
Don’t Sleep Through the Slow Season
It can be tempting for multifamily marketers and individual apartment communities to view the slow season as the off-season, but that can have potentially damaging repercussions. Industry experts weigh in on how to stay active during those months to kick-start leasing.
In Case You Missed It: MHN’s Top 5 Posts in October
Miss out on any of our articles? Catch up with five of our most popular posts for the month.
Effective Online Reputation Management
More than 91 percent of prospects rely on online reviews and ratings when searching for their next apartment home. Dawn Miller of ROSS Management Services provides tips on how to execute an effective online reputation management program.
Top 4 Multifamily Marketing Trends
At NMHC’s OPTECH Conference & Exposition in Las Vegas, executives discussed the current trends in the industry and what property managers should be utilizing to obtain and retain residents.
4 Things Today’s Renter Expects
At NMHC’s OPTECH Conference & Exposition in Las Vegas, Kingsley Associates debuted the results of the 2017 Resident Survey Report. From rent payment methods to online reviews, the report covers what features and amenities today’s renters are expecting, as well as the latest issues hitting the apartment industry.
HTG Debuts Luxury AZ Community
Aviva, located in the Phoenix suburb of Mesa, Ariz., will feature 325 one-, two- and three-bedroom units. The $63 million project will welcome its first residents in January 2018, and Mark-Taylor will handle leasing.
Newly Completed FL Community Up for Sale
Stock Development’s 324-unit community, called Spectra Apartments, is located in Fort Myers. Cushman & Wakefield’s Florida Multifamily team has been named the marketing agent.
C&W to Market Luxury Boca Raton Community
Located at 850 Broken Sound Parkway, the community was completed earlier this year and features a mix of five-story elevator mid-rise buildings and two-story garage townhome units.
A Truck-Sharing Service for Residents
Recently featured on ABC reality show, Truxx is a platform like Uber, but for trucks and vans so users can move large objects. Apartment buildings are now offering the service for new residents moving in.
Greysteel to Market 2 Dallas Properties
The Bailiwick and Tree Top include a total of 100 units and are roughly 50 years old.