Marketing
2018 NAA Conference Coverage
Speakers at the 2018 National Apartment Association’s Apartmentalize tackled hot topics including affordable housing, marketing, the apartment demand, credit scores, cybersecurity and more.
On Demand Webinar: Building and Managing Your Online Reputation
Learn how to make property reviews work for you. Join MHN and social media marketing and management PaaS provider, SOCi for a 60 minute webinar on the latest best practices in reputation management.
Sunrise Management Strengthens Small Property Division
Peyton Hoban will serve as director of the company’s small property department and Eric Paulin will be regional manager of the same branch.
Life Care Services Tapped to Manage $215M FL Senior Housing
The 42-story Riverwalk Residences of Las Olas in Fort Lauderdale will include 401 units, on-site doctors, physical therapy and adult daycare.
Search & Social: The Newest Marketing Power Couple
Whether it’s through an Internet Listing Service, Snapchat, Instagram, Facebook or Google, multifamily marketers are challenged more than ever to reach and engage a wide array of audiences across a multitude of platforms.
Cushman & Wakefield to Market FL Property
The Place at Dania Beach, includes 144 units and 24-hour emergency maintenance, electric vehicle charging stations and free Wi-Fi.
Marketing to Multiple Generations
Today’s renter pool comprises a wide range of ages that can pose challenges to developers, owners and operators. Eric Clark of Bainbridge Cos. shares four tips on how communities can appeal to anyone.
Henley, Tower 16 Launch Vegas Brand
The partnership will acquire multiple multifamily assets in the coming months, targeting value-add opportunities and applying renovations under the Altura brand. The first property is slated to open this summer under the new name.
Rebranding Your Property for Success
There’s much more to the process than changing a community’s name. In a time of intensifying competition, effective strategies can revitalize a property, boost revenue and improve resident retention. Here are some tips for effective revitalization.
Columbia City Condos to Break Ground This Summer
BDR Urban LLC is planning to complete the 96-unit Sonata Condominiums project in southern Seattle by the end of 2019.