Marketing
HTG Debuts Luxury AZ Community
Aviva, located in the Phoenix suburb of Mesa, Ariz., will feature 325 one-, two- and three-bedroom units. The $63 million project will welcome its first residents in January 2018, and Mark-Taylor will handle leasing.
Newly Completed FL Community Up for Sale
Stock Development’s 324-unit community, called Spectra Apartments, is located in Fort Myers. Cushman & Wakefield’s Florida Multifamily team has been named the marketing agent.
C&W to Market Luxury Boca Raton Community
Located at 850 Broken Sound Parkway, the community was completed earlier this year and features a mix of five-story elevator mid-rise buildings and two-story garage townhome units.
A Truck-Sharing Service for Residents
Recently featured on ABC reality show, Truxx is a platform like Uber, but for trucks and vans so users can move large objects. Apartment buildings are now offering the service for new residents moving in.
Greysteel to Market 2 Dallas Properties
The Bailiwick and Tree Top include a total of 100 units and are roughly 50 years old.
Peak Campus Launches Theory Brand
The company is introducing its brand at two new student housing developments in Raleigh, N.C., and Syracuse, N.Y. Theory Raleigh and Theory Syracuse are slated for completion by the fall of 2018 and will feature a combined 1,126 beds.
The Evolution of Lead Generation
Ways to capture the attention of prospective renters and the evolution of generating leads continue to change. Beth Tuttle of LMC offers some ideas on the current state of lead generation in the multifamily industry.
Amenities You Need to Attract the Modern Renter
Common-area features play a growing role in how prospective residents choose what apartments to live in. Lecia Anderson of JVM Realty Corp. highlights the popular features that cater most to today’s residents.
Lease-Ups in a Down Market
A dip in the market is inevitable at some point, and those best prepared to take it on will have a distinct advantage over their competitors. Megan Mahoney of LMC gives a few key pieces to consider when planning for unknown conditions.
Amenity-Driven Renters Are Selective: Village Green Survey
The company’s national study found that although there are generational differences when it comes to a community environment, a majority of renters are taking a growing interest in amenity offerings.