Marketing
Greysteel Markets CA Affordable Community
The company will market a 60-unit community in Mendota, Calif. The property has 100 percent of the units covered by a Section 8 Housing Assistance Payment contract that expires in 2025.
Jonathan Rose Begins Leasing Brooklyn Community
Caesura, named after a pause in the middle of a line of music or poetry, features 123 studios and one- and two-bedroom apartments, in addition to 34 furnished micro units. Move-ins will begin in February 2018.
Mill Creek Starts Preleasing at The Griffith
The 220-unit apartment community in Glendale is within 20 minutes of downtown Los Angeles. The area hosts employers such as Disney’s Grand Central Creative Campus and DreamWorks Animation.
Improving the Multifamily Demand Funnel
Working the renter journey can be the key to more efficient conversions, higher occupancies, optimal rent growth and ultimately greater NOI.
Capturing the Market With Nationwide Branding
Nadel Architects executive vice president Dale Yonkin identifies how developers and operators can benefit from creating a national brand for their apartment communities.
Don’t Sleep Through the Slow Season
It can be tempting for multifamily marketers and individual apartment communities to view the slow season as the off-season, but that can have potentially damaging repercussions. Industry experts weigh in on how to stay active during those months to kick-start leasing.
In Case You Missed It: MHN’s Top 5 Posts in October
Miss out on any of our articles? Catch up with five of our most popular posts for the month.
Effective Online Reputation Management
More than 91 percent of prospects rely on online reviews and ratings when searching for their next apartment home. Dawn Miller of ROSS Management Services provides tips on how to execute an effective online reputation management program.
Top 4 Multifamily Marketing Trends
At NMHC’s OPTECH Conference & Exposition in Las Vegas, executives discussed the current trends in the industry and what property managers should be utilizing to obtain and retain residents.
4 Things Today’s Renter Expects
At NMHC’s OPTECH Conference & Exposition in Las Vegas, Kingsley Associates debuted the results of the 2017 Resident Survey Report. From rent payment methods to online reviews, the report covers what features and amenities today’s renters are expecting, as well as the latest issues hitting the apartment industry.