Marketing
Centralizing Operations to Maximize NOI
This method helps cut costs, improve workflow and better serve residents.
Attracting Gen Z Renters: MHN Summit Report
Experts share top marketing tips at MHN’s annual event.
How KPIs Spotlight the Bigger Picture for Multifamily Marketers
What apartment marketers can learn by measuring the data holistically and studying performance metrics.
Waypoint Residential Begins Leasing NJ Apartments
The 235-unit community is managed by Greystar.
Website Strategies for Keeping Renters Engaged
How the virtual front door keeps prospects’ attention and converts leads to leases.
Insights on Marketing Smart Apartments
Leasing teams blaze brighter trails when smart technology is part of the amenities package.
Trending Amenities for Content Creators
Does your apartment building feature creative spaces for this new generation of entrepreneurs? Here’s why it should.
4 Social Media Tactics to Attract Student Renters
Tried and true strategies for boosting lease rates at student housing communities.
Boost Marketing Efforts With Resident Referrals
How to use referral programs to increase lease-ups and reduce turnover.
How to Cater to Millennials’ Evolving Needs
Today’s Millennial renters require more from their apartment communities. Here’s what marketers need to know.