Marketing

Budget Planning Strategies for Apartment Marketing in 2023

Is your marketing budget setting you up for success in an evolving digital landscape? Conversion Logix shares strategies for future-proofing next year’s marketing budgets.

MHN Executive Council: Top Resident Event Ideas

We polled our experts, and here are some of our favorite suggestions.

Leasing Office Designs That Improve Results

To ensure prospects and residents feel welcome in lobby and leasing areas, these spaces should evoke comfort, connection and community.

Why Geofencing Is Top of the Marketing Funnel

As a tool to target prospective renters, this technology is growing in popularity among property managers.

How to Form an Effective Marketing Team

Beacon Communities’ Sara Graham on recruitment, organizing staff and crucial elements for employee success.

How Multifamily Manages Employee Workload

Participants in Multi-Housing News’ first Marketing Focus survey offer insight on the latest tools and strategies.

How Tech Enables Workplace Flexibility

While multifamily may not soon adopt a four-day workweek, automating tasks can lead to greater team success.

Top 5 Multifamily Marketing Trends

Fogelman Properties’ Melissa Brady on best practices she sees as forever trends in the industry.

8 Ways to Motivate Your Leasing Team

Find out how to keep your employees engaged and at the top of their game.

Social Commerce for Apartment Leasing: Keeping Tabs on an Evolving Trend

How multifamily marketers are anticipating the preferences of potential renters.