Fogelman Properties' Melissa Brady on best practices she sees as forever trends in the industry.
Melissa Brady. Image courtesy of Fogelman Properties
Trends are constantly changing in any industry, but especially real estate. Multifamily marketers are continuously looking to upgrade their efforts to make the most sense for the business and residents. It’s easy to get caught up in the latest and greatest tools, but more important to focus on the fundamentals that will ensure success for the long-haul.
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In this episode of “Multifamily’s Top Marketers,” Multi-Housing News’Â Senior Associate Editor IvyLee Rosario spoke to Melissa Brady, vice president of Strategic Marketing for Fogelman Properties, about the top five best practices she sees as forever trends in multifamily marketing.
Here’s what you’ll hear about in this episode:
- Defining a trend (0:38)
- Where to start (1:38)
- Why websites are so critical (4:38)
- How internet searches and social media play a role (8:28)
- Online reputation (12:15)
- Blending digital and physical experiences (15:27)
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