Marketing expert Melissa Swader shares her tips on how to stand out in the crowd.
Melissa Swader
Building your own personal brand can be hard. There are a number of avenues to utilize, whether it be through social media, resident interactions or your company’s own marketing initiative, finding that special way to showcase yourself as a standout member of the team is vital to the success of your career and your business.
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In this episode of “Multifamily’s Top Marketers,” Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Melissa Swader, an award-winning businesswoman and published author of One Yellow Brick, and president of Ruby Red Media, a full-service national media & marketing agency, about how multifamily marketers can up their personal branding.
Here’s what you’ll hear about in this episode:
- What is personal branding (0:35)
- How personal branding helps a company’s marketing efforts (1:05)
- Key elements to growing your personal brand (3:06)
- Marrying your own personal branding with your company’s (4:08)
- Advice for marketers (5:45)
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