Building Your Personal Brand

Marketing expert Melissa Swader shares her tips on how to stand out in the crowd.

Melissa Swader

Building your own personal brand can be hard. There are a number of avenues to utilize, whether it be through social media, resident interactions or your company’s own marketing initiative, finding that special way to showcase yourself as a standout member of the team is vital to the success of your career and your business.


READ ALSO: How to Form an Effective Marketing Team


In this episode of “Multifamily’s Top Marketers,” Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Melissa Swader, an award-winning businesswoman and published author of One Yellow Brick, and president of Ruby Red Media, a full-service national media & marketing agency, about how multifamily marketers can up their personal branding.

Here’s what you’ll hear about in this episode:

  • What is personal branding (0:35)
  • How personal branding helps a company’s marketing efforts (1:05)
  • Key elements to growing your personal brand (3:06)
  • Marrying your own personal branding with your company’s (4:08)
  • Advice for marketers (5:45)

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