Marketing
Brand Style Guides for Multifamily Properties
Having a completed guide can not only make your team more efficient but can also help to ensure the success of a community.
Forge Development, Bridge Investment Begin Leasing San Francisco Apartments
Featuring 240 units, this partially affordable community is located in the Tenderloin neighborhood.
Balancing Tech With In-Person Engagement in Property Management
An increasing number of tasks previously performed by employees have been replaced by innovative technologies. But can tech do it all? Stacey Darden of New Standard Equities weighs in.
MHN Executive Council: Hottest Amenity Trends
What do renters want right now? The MHN Executive Council lists their top amenities.
Douglaston Begins Leasing Manhattan High-Rise
Construction on the 60-story building was subject to a $415 million loan.
When Corporate Culture Starts With People
How do you build a strong organization that motivates employees and increases their loyalty? Executives reveal their strategies.
6 Tips for Hiring Multifamily Marketing Professionals
Hear from today’s professionals on how to stand out from the competition.
Blue Roc Tapped to Manage 3 Florida Communities
This assignment adds 800 units to the firm’s portfolio in the market.
Challenges of Being a Multifamily Marketer
Bell Partners’ Sarah Bessette discusses today’s most pressing issues, as well as best practices from outside the industry.
Understanding ROAS: Moving Beyond the Cost of the Lease
When marketing teams talk to senior management and owners about revenue generated, they are speaking their language.