MHN Executive Council: More Marketing Strategies You Can’t Live Without in 2025
Additional tips to incorporate in next year's plans.
Data-driven insights? Paid search? The human touch? Turns out there’s a lot that marketers need in the coming year. The MHN Executive Council explores more strategies that will be vital in 2025. (And read part one for additional suggestions.)
Building Trust
The REMM Group, one marketing strategy we simply couldn’t live without in 2025 is data-driven personalization. In an industry as dynamic as property management, tailoring our messaging and services to meet the unique needs of our target audiences—whether they are residents, property owners, or investors—has become essential.
We leverage advanced analytics and technology to segment our audiences and deliver relevant, personalized content that addresses their specific challenges and goals. For example, property owners see how we drive ROI and enhance property value, while residents experience communications focused on community engagement and exceptional living experiences.
This strategy ensures that every interaction feels meaningful and builds trust. It’s a win-win approach: we deliver value while fostering stronger relationships and better outcomes. As we move forward, the ability to understand and connect with our audiences on a deeper level is something we can’t imagine living without. —Susan McPeak, Corporate Ambassador, The REMM Group
Getting Personal
One marketing strategy we couldn’t live without in 2025 is hyper-personalization through data-driven insights. In an era where renters expect tailored experiences, leveraging AI and CRM tools to deliver customized content, targeted ads, and personalized communication has become essential. This strategy allows us to connect meaningfully with diverse audiences by understanding their unique preferences, behaviors, and needs, enhancing both engagement and retention. —Jordan Kavana, Founder & Chairman, ARK Homes for Rent
The Human Touch
Technology is wonderful but face to face engagement makes all the difference in the world. We’re so accustomed to everything digital that taking time to meet face to face has taken on new relevance.
Clients are often surprised and then delighted when we show up at a job site, or attend one of their fundraising events, parties or other gatherings. It gives us an opportunity to show how important their relationship is to us. Nothing can replace deeper connections that come from real-time personal interactions. —Mary Cook, President, Mary Cook Associates
Getting Specific
The most vital contributor to our pipeline in 2025 is paid search. As more prospects begin with broad searches and look to quickly refine their options, our robust paid search program—integrated seamlessly across digital channels—enables us to efficiently identify high-intent prospects and stay in front of them throughout their decision-making journey. This approach significantly boosts our chances of making their shortlists and ultimately converting visits into leases. It’s an indispensable strategy for 2025 and beyond. —Jim Love, Vice President of Marketing & Brand, Draper and Kramer
Interested in joining the MHN Executive Council and sharing your insights? Email Jessica Fiur.
