MHN Executive Council: Marketing Strategies You Can’t Live Without in 2025
Tips for what to include in next year's plan.
AI? Social media? What is a definite must have for ’25? The MHN Executive Council shares what will be integral to their strategies shaping next year.
Good Reputation
We can’t live without reputation management. Our team works very hard to create a spectacular living experience. We constantly survey our residents and share their reviews on several platforms, such as ApartmentRatings, Google and social media. We love Rentgrata for the customer sentiments it gathers. Ultimately, our reputation in the marketplace is one of our most significant differentiators. Advertising may drive prospects, but sharing our customer experiences closes the deal. —K David Meit, Principal, Oculus Realty
Getting Social
Social media, without a doubt. As we move into 2025, social media marketing will continue to change, offering new ways for us to connect with customers and stand out from the competition. Personalization will be a key element. Consumers expect content that speaks directly to them, and brands will need to create ads that feel personalized to each viewer. This means using data from browsing history, previous interactions, and even social media behavior to tailor content. I’m excited to see what we can accomplish next year with technology advances. —Stephanie Anderson, Senior Director, Grace Hill
Keeping it Real
Using human copywritten material is something I can’t live without if I want to attract attention in 2025, whether it’s for newsletters or social media posts or emails.
I tried one post written by AI and got about one view on it, which had never happened before.
Bland is certainly not a strategy. While it’s fantastic to get a list of the 25 top zip codes with the lowest senior living vacancy rates in seconds, it’s just not okay to think that my targets or I are going to read flat, dull copy. —Judy Brower Fancher, President, Brower, Miller & Cole, Inc.
Interested in joining the MHN Executive Council and sharing your insights? Email Jessica Fiur.
