Blog

Chatbots & Multifamily

Do you use chatbots to provide prospective residents with information about your property or specific units? Here are some reasons you might want to.

The Best Apartment Marketing Tips for Millennials…From a Millennial

One marketer goes right to the source to find out what this generation actually wants in an apartment, as opposed to what people tell them they want.

Smart Home Tech vs Traditional Amenities

Residents nowadays want to live in a smart, connected living space with some of the latest tech amenities such as smart locks, app-controlling features and other environmentally friendly amenities.

Laura Calugar

Why Practice CSR in Your Company?

Corporate social responsibility is not going to solve a city’s or a nation’s most stringent problems. But it sure is a way for companies to benefit themselves while also helping society.

The Boston Marathon, and Why You Shouldn’t Pit Your Leasing Agents Against Each Other

The winner of this year’s race displayed some impressive teamwork. Can your community benefit from some of her tactics?

Gen Z: What to Know About Post-Millennial Renters

There are some vital differences between Millennials and Gen Z that every investor and property manager needs to know about.

Property Managers, Should You Get Off Facebook?

With news of the data breach among Facebook users, is the social media platform still the best way to reach your residents? Or should you look for alternatives?

Don’t Let a Dead Roach Join Your Leasing Team

Imagine if you were a prospective resident and you walked into a beautiful apartment, only to find a roach on the kitchen counter. Would you remember the apartment, or would you remember the roach?

Do You Use Protection? (With Your Property)

Renting a property the smart way also means getting a customized insurance package that can cover any potential liabilities and losses caused by bad renters—from damages to the property to legal costs associated with eviction. Here are some things you need to know about this type of protection.

7 Deadly Construction Sins That Can Lead to Litigation

These potential problems require supervision, oversight and continual observation to detect, and a timely response is required to resolve them.