Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
The Great Outdoors—And Why You Should Use It to Market Your Apartment Communities
Tips for meeting the needs of your renters and differentiating yourself from the competition.
Can Modular Break the Mold?
Its use has tripled its share in less than a decade. We wanted to find out why.
Is Your Multifamily Community Prepared for Climate Disasters?
Specialized materials defend against extreme weather. They also help with insurance and resident retention.
5 Strategies for Increasing NOI
Looking beyond increasing revenue and decreasing expenses.
Should You Offer Furnished Units at Your Community? Here’s What You Need to Know
Four things to consider when adding these apartments to your portfolio.
6 Ways to Reduce Resident Turnover Time, Costs
Out with the old. In with the new. Strategies for a painless process.
How to Use Data to Create a Personal Connection With Residents
You can get a lot of information from your renters. Here are tips on what to do with it.
Pet Project: How Your Policies Can Give You a Competitive Advantage
If you’re not pet-friendly, you might be missing out.
The New Rules of Apartment SEO: “Déjà Vu All Over Again”
Multifamily marketers should keep in mind that, for Google, content is still king.
4 Strategies for Attracting New Residents—Without Concessions
It might be tempting to reduce rents, but this could have unintended consequences.