Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
Brand Style Guides for Multifamily Properties
Having a completed guide can not only make your team more efficient but can also help to ensure the success of a community.
6 Tips for Hiring Multifamily Marketing Professionals
Hear from today’s professionals on how to stand out from the competition.
4 Ways to Boost Resident-Generated Content
These strategies market communities effectively through the eyes of residents and staff.
5 Strategies Multifamily Marketers Can Borrow From Hospitality
From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.
Why Paying Attention to Resident Mental Health Is Critical to Your Business
In honor of Mental Health Awareness Month, multifamily experts share tips to ensure happiness and wellness at their communities.
4 Tips to Manage Bidding Wars by Prospective Renters
Utilize these strategies next time a unit ends up with multiple offers.
Reputation Management Strategies for Apartment Marketers
When was the last time you purchased a product or used a service provider without checking online reviews?
Best Practices for Marketing Your Single-Family Rentals
How to appeal to this fast-growing group of residents.
Case Studies in Multifamily Amenity Design
COVD-19 has accelerated residents’ desire to live, work, play and shop at home. Here’s how two buildings are responding to heightened demands.
ORA Scores: What They Are and How to Improve Them
Find out how to boost your property’s NOI by increasing its online reputation assessment score.