Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
GEO: What Apartment Marketers Need to Know
Learn all the basics of generative search and how to get started.
Outdoor Amenities Are in With Renters
Tips for meeting the needs of your renters and differentiating yourself from the competition.
The Great Outdoors—And Why You Should Use It to Market Your Apartment Communities
Tips for meeting the needs of your renters and differentiating yourself from the competition.
Can Modular Break the Mold?
Its use has tripled its share in less than a decade. We wanted to find out why.
Is Your Multifamily Community Prepared for Climate Disasters?
Specialized materials defend against extreme weather. They also help with insurance and resident retention.
5 Strategies for Increasing NOI
Looking beyond increasing revenue and decreasing expenses.
Should You Offer Furnished Units at Your Community? Here’s What You Need to Know
Four things to consider when adding these apartments to your portfolio.
6 Ways to Reduce Resident Turnover Time, Costs
Out with the old. In with the new. Strategies for a painless process.
How to Use Data to Create a Personal Connection With Residents
You can get a lot of information from your renters. Here are tips on what to do with it.