Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
The 3 Biggest Apartment Marketing Trends
What worked, what didn’t and what we’ll see in 2026.
3 Tax-Saving Strategies for Sellers
How to lower your tax bill—or at least defer it.
Going Above and Beyond to Boost Resident Retention
Providing consistently strong service is a key differentiator that can build resident as well as brand loyalty.
3 Tax-Saving Strategies for Sellers
How to lower your tax bill—or at least defer it.
How to Retain Students as Long-Term Residents
Build brand loyalty now, and you’ll reap the benefits later.
Brand Style Guides: Why You Need Them & How to Create Them
Learn how to build resident loyalty and set the tone for your community.
Will the Next Amenities War Be About Services?
Patrick Hennessey talks about why renters are turning towards this element of community operations.
Multifamily Operators’ Guide to Cutting Cooling Costs
Best practices to run your apartments more efficiently and keep residents comfortable this summer.
5 Ways AI Tools Advance Multifamily
Innovation’s accelerating. Here’s what property managers need to know.