Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.

a 176-unit building in Chicago’s West Loop neighborhood

3 Tax-Saving Strategies for Sellers

How to lower your tax bill—or at least defer it.

Male College Student Carrying Box Moving Into Accommodation

How to Retain Students as Long-Term Residents

Build brand loyalty now, and you’ll reap the benefits later.

the brand style guide for Jewel at Santa Rosa Beach.

Brand Style Guides: Why You Need Them & How to Create Them

Learn how to build resident loyalty and set the tone for your community.

Headshot of Patrick Hennessey

Will the Next Amenities War Be About Services?

Patrick Hennessey talks about why renters are turning towards this element of community operations.

An aerial photograph of Jacksonville Station, an apartment community in Warminster, Pa., with the community swimming pool in the foreground.

Multifamily Operators’ Guide to Cutting Cooling Costs

Best practices to run your apartments more efficiently and keep residents comfortable this summer.

Composite photo collage of two astonished happy girls stand artificial intelligence webpage prompt cyber isolated on painted background.

Tips for Strong AI Marketing Prompts

Follow these steps to get the best responses.

Rearview of the businessman in an elegant suit sitting in a chair next to the white robot cyborg in a studio. AI or artificial intelligence vs people, employment concept,working on a laptop

5 Ways AI Tools Advance Multifamily

Innovation’s accelerating. Here’s what property managers need to know.

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GEO: What Apartment Marketers Need to Know

Learn all the basics of generative search and how to get started.

An aerial view of Jewel at Santa Rosa Beach and the event lawn, which was designed to be a gathering place for residents.

Outdoor Amenities Are in With Renters

Tips for meeting the needs of your renters and differentiating yourself from the competition.

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Making Google Ads Work for You

How to drive traffic to your apartment communities.