Robyn Friedman is an award-winning freelance writer who has been covering the real estate and housing industries for over two decades. In addition to writing for Multi-Housing News and Commercial Property Executive, as well as other publications about real estate and personal finance, she is a columnist for The Wall Street Journal.
3 Tax-Saving Strategies for Sellers
How to lower your tax bill—or at least defer it.
How to Retain Students as Long-Term Residents
Build brand loyalty now, and you’ll reap the benefits later.
Brand Style Guides: Why You Need Them & How to Create Them
Learn how to build resident loyalty and set the tone for your community.
Will the Next Amenities War Be About Services?
Patrick Hennessey talks about why renters are turning towards this element of community operations.
Multifamily Operators’ Guide to Cutting Cooling Costs
Best practices to run your apartments more efficiently and keep residents comfortable this summer.
5 Ways AI Tools Advance Multifamily
Innovation’s accelerating. Here’s what property managers need to know.
GEO: What Apartment Marketers Need to Know
Learn all the basics of generative search and how to get started.
Outdoor Amenities Are in With Renters
Tips for meeting the needs of your renters and differentiating yourself from the competition.











