Marketing
Soho Properties Launches Sales at 45 Park Place
Construction broke ground on the 50-unit luxury condominium tower in June 2016, and the project is slated for completion in early 2019. Stribling Marketing Associates will lead the sales and marketing efforts for the property.
Drones, Databases & Deals
Technology offers investors and their advisers a menu of marketing tools that seemed unimaginable just a few years ago. Brokerage firms are upgrading their websites, dispatching drones and employing virtual reality to heighten the drama of their presentations.
Wood Partners Begins Pre-Leasing at Boston-Area Community
The Westerly at Forge Park is a luxury residential property in Franklin, Mass., with common area amenities that include an outdoor pool and a dog park.
Silvershore Properties’ Queens Community Up for Grabs
Jason Silverstein and David Shorenstein’s firm has selected a team from Greysteel to market the sale of a 20-unit apartment building located in Queens’ Elmhurst neighborhood.
HFF Tapped to Market Pennsylvania Residential Asset
The company is representing the seller, a joint venture between CenterSquare Investment Management and Korman Residential, which acquired the asset back in 2007 for $30 million.
Marketing in Motion
The audience for social media platforms is constantly shifting, so successful leasing calls for flexibility. Depending on budget, multifamily owners and managers have a variety of innovative tools to choose from.
JV Taps HFF to Market Luxury Philadelphia Tower
The 28-story, 363-unit 3601 Market is located in the University City submarket and features studio, one- and two-bedroom floorplans, as well as penthouses.
Magnum Real Estate Begins Closings at NYC Tower
The 114-unit building offers a resident terrace with grill and fully furnished and landscaped roof deck, and in-unit features including Sub-Zero refrigerators, Bosch ovens and marble-clad bathrooms.
AdCare Buys $6M Alabama Assisted Living Facility
The 106-bed property was leased to an affiliate of C. Ross Management. This is AdCare’s first acquisition since it transitioned to a property holding and leasing company.