Marketing
Join Us in NYC as We Honor Our 2019 Award Winners
Enjoy cocktails, hors d’oeuvres and networking with high-level industry insiders, as well as a keynote speech from John O’Donnell, CEO of the Michaels Organization. Tickets are now available!
Leveraging Resident Feedback to Enhance NOI
Can net operating income be significantly improved with good customer service? Property managers and owners explored that compelling topic last week at the National Apartment Association’s Apartmentalize conference in Denver.
Preparing for the Next Generation: A Look at Gen Z
Generation Z is about to flood the apartment market, so it’s important to be aware of its general attributes and preferences, explained Kate Good on a panel at NAA’s Apartmentalize in Denver.
10 Game-Changing Innovations in Multifamily
At the National Apartment Association’s Apartmentalize conference in Denver, a group of panelists agreed that new technological innovations—from autonomous vehicles to cryptocurrencies—will continue to transform the industry.
Leasing in a Saturated Market
At the National Apartment Association’s Apartmentalize conference in Denver, industry expert Lisa Trosien explored the best differentiators in a highly competitive rental market.
Terra Group Starts Leasing of Pembroke Pines Community
The new 387-unit luxury Pines Garden at City Center is part of the firm’s Pines City Center master-planned village in Florida.
The Science of Multifamily Marketing
Finding the right strategy calls for a nuanced understanding of consumers’ online wants, needs and behavior, and figuring out the best balance for your brand.
RXR Realty Begins Leasing at Luxury Brooklyn Property
Offering 363 units, 475 Clermont features amenities such as catering kitchens, a pet spa and yoga studio. Occupancy is scheduled to begin in April 2019.
Multifamily Marketing’s New Skill Set: Psychology Plus Data Science
Digital technologies are revolutionizing multifamily marketing and leasing, as well as the skills needed by professionals. But effective marketing still hinges on understanding customers and their decision-making process.
Brooklyn Development Reaches Leasing Milestone
The Rheingold, the largest multifamily development in Bushwick, is 60 percent leased after four months. The property features 500 units and was designed by ODA Architects.