Marketing

Nightlife inside Your Apartment

Ohm, the first large luxury apartment building in the growing West Chelsea submarket, could pass off as a nightclub on the nights that bands play in the swanky lobby.

Internet Listing Services Still a Valuable Marketing Tool

Internet listing services remain vital marketing tools for property management. The multifamily industry is increasingly focused on learning which ones bring the biggest bang for the buck.

MHN TV: Enhancing Renter Satisfaction

Scott Walsh, director of marketing for TF Cornerstone, talks to MHN about creating and maintaining amenities packages that excite residents, as well as partnering with neighborhood communities.

MHN TV: Conversation with an Educator

At the NAA conference in Las Vegas, Rosemary Carucci Goss, Ph.D, who has been teaching property management for 30 years, shares insights with MHN about millenials, gen X and baby boomers.

MHN TV: Lori Snider Shares Marketing Tips

MHN interviews multifamily marketing strategist Lori Snider, founder of The Lori Snider Company, at the 2011 NAA conference in Las Vegas. Snider shares ideas gleaned from the retail sector and offers suggestions for maximizing the marketing potential of laundry rooms, parking areas and more.

MHN TV: Turning Prospects into Renters

MHN Editor-in-Chief Diana Mosher visits with Sanford Steinberg, AIA, CPG during the 2011 NAA conference in Las Vegas. Steinberg shares strategies for apartment unit layouts, how to create an inviting arrival experience that will seal the deal, and current trends shaping amenities.

Social Networking as an Apartment Marketing Tool

Despite an increase in activity on apartment social networking sites, residents aren’t attributing a significant amount of importance to this medium, according to J Turner Research’s most recent findings.

Leasing Goes Fully Green and Virtual at Manhattan’s MiMA Residential Tower

New York–Through the Related Companies website, future residents can facilitate a lease agreement from start to finish without touching a sheet of paper.

WEB FEATURE: Curb Appeal Slideshow

MHN spotlights properties across the country that are demonstrating elegant, innovative curb appeal.

Mutually Beneficial Marketing Campaigns

Apartment companies are actively seeking out creative, symbiotic partnerships with businesses.