NAA Conference Report: Social Media Marketing Fact and Fiction

New Orleans–60 percent of [American] companies have incorporated social media into their marketing strategies and 93 percent of companies believe they should have a social media presence.

MyNewPlace Launches Guarantee Program

New Orleans–MyNewPlace has announced the first-ever $275 average cost-per-lease guarantee program for multifamily owner/operators at the National Apartment Association’s (NAA) Conference in New Orleans.

Mike Whaling: Reaching Your Audience

MHN catches up with Mike Whaling during the AIM 2010 conference. With so many ways to reach the –whether new prospects or to retain existing residents–marketing teams must realize one size doesn’t fit all apartment communities.

Dallas’ Shelby Fetches Above Market Rents

Dallas–The Shelby is 85 percent occupied.

MHN Interview with Solvere Group: Setting Right Price-Point Is Key to Selling Product

San Diego–Monce and Mann talk to MHN about using advanced analytics to set price-points