Marketing
Cushman & Wakefield to Market FL Property
The Place at Dania Beach, includes 144 units and 24-hour emergency maintenance, electric vehicle charging stations and free Wi-Fi.
Marketing to Multiple Generations
Today’s renter pool comprises a wide range of ages that can pose challenges to developers, owners and operators. Eric Clark of Bainbridge Cos. shares four tips on how communities can appeal to anyone.
Henley, Tower 16 Launch Vegas Brand
The partnership will acquire multiple multifamily assets in the coming months, targeting value-add opportunities and applying renovations under the Altura brand. The first property is slated to open this summer under the new name.
Rebranding Your Property for Success
There’s much more to the process than changing a community’s name. In a time of intensifying competition, effective strategies can revitalize a property, boost revenue and improve resident retention. Here are some tips for effective revitalization.
Columbia City Condos to Break Ground This Summer
BDR Urban LLC is planning to complete the 96-unit Sonata Condominiums project in southern Seattle by the end of 2019.
Customer Service Campaigns to Retain Residents
Beth Tuttle of LMC shares best practices for marketing to current renters, focusing on renewals to keep occupancy rates high.
Sales Brisk at Manhattan Development
Since the topping out of the first of three towers at the Waterline Square residential project in October, GID Development Group reports that the community represent the city’s fastest-selling new development by dollar volume and by the number of units sold in 2017.
Key Marketing Tactics to Ensure Full Occupancy
Property managers and staff can expand their initiatives to drive new leases in a variety of ways. Alexis Krisay, Serendipit Consulting’s co-founder & president of marketing, offers some strategies.
4 Ways to Embrace Disruptive Technologies
Multifamily developers must embrace these new tools to maximize unit sales and pricing, especially in the luxury condo market.
How to Integrate Instagram Stories Into Your Social Media Program
Eight tips on how to make your Instagram Stories stand out to prospective residents and get current ones more involved in the community.