Marketing

How to Use Google My Business in Apartment Marketing

Here’s what multifamily operators need to know about this coveted tool in order to maximize their digital strategy.

Free Rent for Micro-Influencers: Takeaways From AIM Reconnect

Tips for marketing effectively to prospective renters.

Fifield Cos. Reaches Leasing Milestones at 2 Chicago Properties

The firm has been steadily bringing in new residents at Logan Apartments and Westerly.

Upgrading Your Value-Add Marketing Strategy

In the latest episode of our Multifamily’s Top Marketers podcast, Morgan Properties’ Jillian Fikkert outlines how to gauge your strategy’s effectiveness and how an interconnected team can make all the difference.

What Gen-Z Renters Want: 5 Key Takeaways from AIM Reconnect

Do you know what this generation of renters is looking for? Here are a few suggestions to target your marketing campaigns.

Avery Hall Starts Pre-Leasing Brooklyn Mixed-Use Community

One Boerum Place will see its first move-ins this summer and a majority of its units completed by late fall.

FOURMIDABLE Assumes Management of 2 Midwest Properties

The communities total 404 apartments located in Michigan and Missouri.

TF Cornerstone Begins Leasing at Queens Community

The waterfront property in Long Island City will designate 60 percent of its units as affordable housing.

Bonaventure Begins Pre-Leasing Virginia Apartments

The 200-unit Palmer’s Creek in Fredericksburg will start move-ins this summer.

Neology Debuts Miami Community

The developer of No. 17 Residences has pre-leased 50 percent of its units and will welcome its new renters this month.