Marketing
Multifamily Marketing’s (Not-So-New) Tech Essential
QR codes finally proved their worth during the pandemic. Here’s why apartment marketers are embracing this underrated technology.
Tailoring Marketing Strategies for Lasting Success
Jerry Perezchica, director of marketing at Decron Properties, on essential questions organizations should ask themselves daily in order to constantly optimize operations.
How Marketing and Operations Impact NOI
The two are not mutually exclusive, but depending on your goals, it might be worth picking one to focus on.
Common Tapped to Manage NYC Co-Living Units
Simon Baron Development chose the operating firm to manage 419 beds at one of the largest co-living buildings in the country.
Stonemark Expands Management Portfolio
The company was tapped to handle operations at The Rey on Reynolds, a 286-unit property in Duluth, Ga.
Apartment Marketing’s Post-Pandemic Toolkit
Reaching prospects may require alternatives to today’s advanced digital strategies. Here’s why.
How to Virtually Showcase Student Housing Properties
Technology experts and property operators shed light on what’s behind a successful virtual tour experience.
Search Marketing Glossary for Apartment Managers
Ten essential terms your multifamily marketing team needs to know for SEO success.
Excellent Service Is Multifamily’s New Must-Have Amenity
Bigos Management’s David Keinert discusses the pandemic’s transforming effect on people’s housing choices and talks about what works best in attracting and retaining renters in the Twin Cities area.
How to Prepare for a Safe, Successful Peak Rental Season
What property managers should know in order to meet prospective renters’ needs after a year like no other.