Marketing
Common Expands Washington, DC Co-Living Presence
JBG SMITH tapped the company to manage apartments at its National Landing community in Arlington, Va.
Why Change Is Vital to Marketing
In the latest episode of Multifamily’s Top Marketers, industry veteran Tamela Coval urges multifamily marketers to keep adjusting to an ever-changing landscape.
Mill Creek Begins Preleasing at San Diego Community
The 368-unit property represents the first downtown development for the firm.
Common Tapped to Manage San Diego Community
The property will be the first in the area to provide all-inclusive co-living units.
Short-Term Rental Survivors Positioned for Expansion
Buoyed by remote workers and returning travelers, operators are focusing on revenue sharing vs. long-term leases.
Multifamily Marketing’s New Hot Tool: TikTok
Are you on TikTok? Here’s how this exceptionally popular app can boost your online presence among younger generations of renters.
ICYMI: MHN’s Top 5 Posts in June 2021
Miss any of our articles? Catch up with five of our most popular posts for the month.
Multifamily’s New Gender-Neutral Language
A progressive vocabulary makes everyone feel welcome. Here’s how apartment operators can signal an inclusive culture.
RKW Residential Expands Management Portfolio
Starlight U.S. Multi-Family selected the firm to handle the management of two properties in Atlanta and Alpharetta.
The Long-Lasting Power of Amenity Booking Platforms
The benefits of these online systems extend beyond the pandemic, potentially improving resident comfort and even the design of multifamily projects.