Marketing

Why Chatbots Are a Must-Have for Multifamily Marketing

More and more apartment marketers are adopting evolving technologies to engage with prospects and convert them to leads.

BNE Real Estate Group to Begin Leasing New Jersey Property

Construction of the 242-unit community in Harrison began in winter 2020.

Douglas Elliman to Market Manhattan Luxury Condo Tower Near MoMA

Designed by world-renowned architect Jean Nouvel, 53 West 53 offers 145 high-end units across 82 stories.

Harnessing Relationships in Multifamily Marketing

In the latest episode of our Multifamily’s Top Marketers podcast, Rommel Anacan of The Relationship Difference dives into how people are the key to attracting—and retaining—residents.

Email Subject Lines That Work in Apartment Marketing

Simple ways to make sure your emails get opened and read by prospects and current renters.

Image by Ilya Lukichev/iStockphoto.com

Attracting and Converting Potential Renters With Your Website

A property’s website is its virtual front door. Here’s how to make yours more welcoming.

ROVR Development Begins Pre-Leasing Miami Community

The 300-unit transit-oriented property is expected to open this summer.

Forest Development Launches Sales at Florida Community

The waterfront project in Lake Park, Fla., is scheduled for completion in the fourth quarter of 2023.

Mission Rock Tapped to Manage Oregon Property

Courtyards at Cedar Hills Apartments is located in Beaverton, Ore., 7 miles west of Portland.

HK Organization Begins Marketing Brooklyn Adaptive Reuse

The property formerly served as a toy factory located in the Vinegar Hill neighborhood.