Marketing

JV Launches Leasing at Miami Community

This property marks the first residential tower completed at Link at Douglas, a mixed-use project under development next to the Metrorail.

Stonemark Tapped to Manage Georgia Community

The company plans to make upgrades to the 224 units and add to its existing amenity package.

How to Make the Most of Photos, Videos in Multifamily Marketing

Necessary, essential, critical—these are the words multifamily property owners and managers use when asked how important visuals are to their digital marketing strategies.

BNE Real Estate Group Launches Leasing at New Jersey Community

The 242-unit transit-oriented project is situated along Harrison’s riverfront.

Leveraging the Art and Science of Digital Marketing

Apartment marketers continually balance evergreen digital methods with new techniques—and strategy and measurement are keys to success.

How to Use Google My Business in Apartment Marketing

Here’s what multifamily operators need to know about this coveted tool in order to maximize their digital strategy.

Free Rent for Micro-Influencers: Takeaways From AIM Reconnect

Tips for marketing effectively to prospective renters.

Fifield Cos. Reaches Leasing Milestones at 2 Chicago Properties

The firm has been steadily bringing in new residents at Logan Apartments and Westerly.

Upgrading Your Value-Add Marketing Strategy

In the latest episode of our Multifamily’s Top Marketers podcast, Morgan Properties’ Jillian Fikkert outlines how to gauge your strategy’s effectiveness and how an interconnected team can make all the difference.

What Gen-Z Renters Want: 5 Key Takeaways from AIM Reconnect

Do you know what this generation of renters is looking for? Here are a few suggestions to target your marketing campaigns.