Guest Blog

Image of a multifamily community that's under construction.

The Missing Line Item in Every Value-Add Business Plan

A branding plan is crucial when you’re doing renovations. Here’s why.

Woman reading a contract

Fake Move-In Packages Are Everywhere—Here’s How to Spot (and Stop) Them

Despite online claims that these packages “work” and are “safe,” they’re illegal.

Image of a marketing brochure on a desk.

Why Apartment Branding Matters for Attracting Millennial & Gen Z Renters

It’s not just about aesthetics; it is a fundamental lever for demand perception, and long-term revenue.

Agent showing people an apartment.

Are We Doing Lease Renewals Backwards?

A strong renewal outcome often saves more net revenue than a brand-new lease creates.

Cartoon image of a woman with a dark thought bubble and her face on her keyboard

People Are Losing Heart (And We Need to Pay Attention)

Yes, numbers matter. But at some point, you have to ask what kind of leader do you want your team to have?

Woman in a sweater holding pumpkin soup.

Building Community With Resident Events

The key to successful property management is creating a welcoming and supportive living environment.

Folders stacked on a desk.

Documentation Is Annoying. But Not Having It Is Worse

When it’s done right, it saves time, protects relationships and turns chaos into clarity.

Human and robot toughing with a lightbulb in between

Practical Applications of AI in Property Management

AI technology offers the potential to analyze vast amounts of data more quickly and efficiently than the human mind is capable.

Piggy bank stuffed with cash

Understanding the Difference Between Cash-on-Cash Return and IRR

Knowing the distinctions can change how you evaluate deals and build wealth.

Grandmother and granddaughter sitting on a couch.

Training for the Gray Areas: Addressing Age in Fair Housing Compliance

How to account for a group not mentioned in the Fair Housing Act.