The Missing Piece in Leasing Training: Consistency
As communities prepare for leasing season and new training initiatives, it's worth remembering that the goal isn't just learning new techniques. It's consistent execution of the fundamentals.
Does anyone remember the old call log sheets we kept on our leasing desks?
Before there was excel, we had a semi hand drawn sheet with rows and columns. Every incoming prospect call to logged on that form and all boxes needed to be completed.
Prospect name.
Traffic source.
Move date.
Pets.
Contact information.
Every box had to be filled in. Every call. Every single time.
And if we missed something?
My manager, bless her heart, would call across the office:
“Get their name!”
“Ask the traffic source!”
Or whatever other question we may be forgetting, she would shout it to us, lol. Not exactly the most conventional training method… but it worked! We had a significant higher conversion rate on calls to walk ins than other properties. It was truly a game changer. Even back then.
