People Are Losing Heart (And We Need to Pay Attention)
Yes, numbers matter. But at some point, you have to ask what kind of leader do you want your team to have?
I’m just going to say it:
People in our industry are losing heart.
Not because they’re lazy or not motivated, it’s because the system we’ve built is wearing them down. And a lot of leaders don’t see it because they’re stuck inside the multifamily bubble, where everyone talks the same, celebrates the same wins and slowly drifts away from the reality onsite teams live every day.
It’s like politicians who’ve been in D.C. too long, they still think they’re in touch, but they’re not.
Some days I scroll LinkedIn and wonder: Is this really what we want to be about?
- Squeezing out one more dollar.
- Automating everything until the human disappears.
- Pushing teams harder even when everyone is already running on fumes.
- Not giving people what they need to do their jobs because it’s “too expensive.”
