Blog

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Building Community With Resident Events

The key to successful property management is creating a welcoming and supportive living environment.

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Why Community Blogs Are Multifamily’s Secret SEO Weapon

In a competitive leasing market, a neighborhood-centered blog isn’t a luxury—it’s one of the most effective long-term investments a property can make.

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Documentation Is Annoying. But Not Having It Is Worse

When it’s done right, it saves time, protects relationships and turns chaos into clarity.

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The Ultimate Gift-Giving Guide For Your Apartment Community

Looking to spread holiday cheer with your team or your renters? Or do you want to help your residents with holiday tipping questions? Don’t worry, we got your back!

A team of young professionals working together on a laptop, exploring solutions for improving Gen Z employee retention.

Hire Smart, Retain Smarter: Gen Z Employee Retention Strategies

As they fill more multifamily roles, companies face a pressing question: how do you retain a generation known for mobility and high expectations?

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Practical Applications of AI in Property Management

AI technology offers the potential to analyze vast amounts of data more quickly and efficiently than the human mind is capable.

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Understanding the Difference Between Cash-on-Cash Return and IRR

Knowing the distinctions can change how you evaluate deals and build wealth.

A photo of Birchstone Waterleigh, now owned by Ashcroft Capital

Understanding Your Residents: The Renter by Choice

Why they pick apartments over ownership, and the qualities that can make renting preferable to carrying a mortgage.

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Training for the Gray Areas: Addressing Age in Fair Housing Compliance

How to account for a group not mentioned in the Fair Housing Act.

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Service With Sass, Heart and a Hint of Otis’ Cookies

Sometime after COVID, we all lost that spark. It’s time to bring it back!