Blog

Human and robot toughing with a lightbulb in between

Practical Applications of AI in Property Management

AI technology offers the potential to analyze vast amounts of data more quickly and efficiently than the human mind is capable.

Piggy bank stuffed with cash

Understanding the Difference Between Cash-on-Cash Return and IRR

Knowing the distinctions can change how you evaluate deals and build wealth.

A photo of Birchstone Waterleigh, now owned by Ashcroft Capital

Understanding Your Residents: The Renter by Choice

Why they pick apartments over ownership, and the qualities that can make renting preferable to carrying a mortgage.

Grandmother and granddaughter sitting on a couch.

Training for the Gray Areas: Addressing Age in Fair Housing Compliance

How to account for a group not mentioned in the Fair Housing Act.

Chocolate chip cookies on a plate.

Service With Sass, Heart and a Hint of Otis’ Cookies

Sometime after COVID, we all lost that spark. It’s time to bring it back!

People at a meeting, with only one woman at the table.

Plenty of Women at the Table—Until the Table Gets Smaller

While the industry has made progress, there is still a long way to go.

Screenshot of KPop Demon Hunters from Netflix

‘KPop Demon Hunters’ and You: On-Trend Event Ideas for Your Younger Residents

Ideas for your residents who are young and young at heart.

Image of a man reviewing documents.

Why Every Real Estate Professional Should Understand REITs

In today’s market, knowledge isn’t just power, it’s profitability.

Close up of handshake in the office

‘Old School’ Is Back in Vogue: Timeless Customer Service Still Matters

Research shows that positive, authentic interactions are a major factor in building customer loyalty, often outweighing price or convenience.

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If Your Tech Isn’t Built for Residents, It’s Working Against You

The truth is, the renter experience isn’t just about amenities. It’s about technology.