Blog

A photo of Birchstone Waterleigh, now owned by Ashcroft Capital

Understanding Your Residents: The Renter by Choice

Why they pick apartments over ownership, and the qualities that can make renting preferable to carrying a mortgage.

Grandmother and granddaughter sitting on a couch.

Training for the Gray Areas: Addressing Age in Fair Housing Compliance

How to account for a group not mentioned in the Fair Housing Act.

Chocolate chip cookies on a plate.

Service With Sass, Heart and a Hint of Otis’ Cookies

Sometime after COVID, we all lost that spark. It’s time to bring it back!

People at a meeting, with only one woman at the table.

Plenty of Women at the Table—Until the Table Gets Smaller

While the industry has made progress, there is still a long way to go.

Screenshot of KPop Demon Hunters from Netflix

‘KPop Demon Hunters’ and You: On-Trend Event Ideas for Your Younger Residents

Ideas for your residents who are young and young at heart.

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Why Every Real Estate Professional Should Understand REITs

In today’s market, knowledge isn’t just power, it’s profitability.

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‘Old School’ Is Back in Vogue: Timeless Customer Service Still Matters

Research shows that positive, authentic interactions are a major factor in building customer loyalty, often outweighing price or convenience.

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If Your Tech Isn’t Built for Residents, It’s Working Against You

The truth is, the renter experience isn’t just about amenities. It’s about technology.

Three women playing with water guns.

11 Ideas to Help Your Residents Beat the Heat

It’s hot out there! Here are some ideas for staying cool for the summer.

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Why Fair Housing Applies to Maintenance, Too

Property managers who remain vigilant, transparent and fair in how they respond to repair needs are doing more than just protecting their communities—they’re also protecting their teams and organizations from legal risk.