Blog

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The Power of Proof: 5 Ways to Use Resident Testimonials in Your Marketing

Discover creative ways to build trust, engage potential renters and enhance your online presence.

Street parking in a city.

What’s With the Disappearing Parking Minimums?

This shift presents a transformative opportunity for cities and developers. It also changes the way multifamily manages parking.

Team working together.

The Vital Role of Affinity Groups in the Multifamily Industry

These teams help cultivate a sense of belonging and support among professionals from diverse backgrounds.

multifamily marketing

Key Data Insights for Multifamily Marketing

With a strategic approach, you can maximize your marketing efforts and attract the right residents to your properties.

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The Science of Satisfaction: Leveraging Data in Resident-Centric Strategies

The ability to make evidence-driven decisions allows operators to tailor their strategies and rewards to the unique needs of their residents.

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Stop Wasting Money and Time: Master Inventory, Fixed Asset Management

Tips to streamline operations, optimize costs and make data-driven decisions.

Lincoln Park Plaza. Image courtesy of Avanath Capital Management

Marketing Affordable Housing: Dos and Don’ts

A comprehensive list of practices to consider when designing your strategy.

Woodcut cicada on row houses

What Multifamily Should Know About Cicadas

Preparing for the next wave starts with understanding this one.

humanize multifamily content

6 Ways to Humanize Multifamily Content in the AI Era

Today, multifamily marketing demands tailored strategies for brands to connect authentically with their audience.