Marketing
WEB FEATURE: Curb Appeal Slideshow
MHN spotlights properties across the country that are demonstrating elegant, innovative curb appeal.
Prime Leasing Season Is around the Corner
With the peak of the leasing season fast approaching, first impressions are more crucial than perhaps at any other point in the year.
‘On the Ground’ with Eric Brown: Branded Media’s Hidden Benefits
There is something known as the corridor of opportunity. The gist is that many times some of the greatest fruit bears itself once we are already immersed in a process.
‘On the Ground’ with Eric Brown: Why Are You Poking Your Best Customers in the Eye?
Are you raising the rent across the board on each renewal? If you are, you are poking your best customers in the eye at lease renewal.
WEB FEATURE: Is a Call Center Right for Your Management Team?
Call centers–both built around automated systems and live staff–are designed to deliver sales leads, improved marketing and operational efficiency. But they may not be for everyone.
‘On the Ground’ with Eric Brown: Is Your Apartment Marketing Working?
Instead of always talking to prospects, we have to help prospects talk to each other.
What Renters Want in an Apartment
Not all renters fit into conventional assumptions about their demographic. MHN went to the source to find out what people are looking for in a space.
New Renters Insurance Standard for Apartment Industry
Washington, D.C.–The Multifamily Information and Transactions Standards (MITS) initiative has released a new Renters’ Insurance 4.0 data-transfer standard.
TODAY’S DEALS: Marcus & Millichap Sells $30M High-Rise in Tempe
Marcus & Millichap sells Arizona high-rise for $30 million; Jones Lang LaSalle will market 103-unit 737 Park Avenue in Manhattan; and HFF arranges $38 million to refinance construction loans.
365 Connect Launches Featured Search Listings With Rent Jungle
New Orleans—365 Connect recently announced the integration of its Marketing Syndication Platform with Rent Jungle’s Featured Listings for online apartment rental marketing. The integration allows apartment community managers using the 365 Online Leasing Center the ability to elevate their search listing on Rent Jungle to the top with one click. This powerful delivers high market penetration through distribution of 365 Connect client’s listings over Rent Jungle’s syndication network to such sites as Oodle, AOL Spaces, Zillow, Facebook Marketplace and over 100 others. 365 Connect first launched its live data feed through its Marketing Syndication Platform to Rent Jungle’s housing search…