Marketing
‘On the Ground’ with Eric Brown: When Marketing Becomes Media
How were you spending your marketing budget 10 years ago? Is it really all that different today? It should be.
SureDeposit Promotes Meade to Regional Marketing Director
Livingston, N.J.–SureDeposit, provider of security deposit alternatives to the multifamily industry, has promoted Marisa Meade to regional marketing director.
‘On the Ground’ with Eric Brown: Are You Overpaying for Rental Leads?
By expanding your online presence, a lot of your apartment leads can be, and should be, coming to you for free.
Property Solutions Survey Shows Marketing Trends Going Electronic
Provo, Utah–The results of Property Solutions’ marketing survey show that online marketing trends are growing in the multifamily industry.
Social Media Marketing for Apartments Is about the Numbers
If your social media marketing strategy for your apartment community isn’t driven by the numbers, it will likely fail.
The Complexities of Managing Maximum Revenue
To stay on the cusp of revenue management, technology can help one consider supply, demand, price sensitivity, seasonality, expiration, renewals and a multitude of other statistical factors.
Leasing Insight: Keys to Connecting with Prospects
Generating leads is one challenge. The next hurdle is converting prospects to residents.
Coastal Texas Apartment Project Half-Leased as Construction Concludes
Corpus, Christi, Texas–After Encore Multi-Family L.L.C. wrapped up construction of Encore Crossings, a 200-unit luxury apartment community, 50 percent of the residences were quickly claimed.
McCaffery Begins Marketing for Ambitious Chicago Lakeside Development
Chicago–McCaffery Interests Inc. has kicked off the marketing of Chicago Lakeside Development L.L.C. by opening a 2,000-square-foot marketing center on the site of the development.
Value Cos. Upgrades, Leases Up North NJ Apartment Complex
Bergen County, NJ–Dorchester Manor, an apartment complex in New Milford, NJ, is nearing a complete lease-up of its 200 apartments.