‘On the Ground’ with Eric Brown: More Web Traffic May Not Yield More Rentals
May 23, 2011
As we gain more clients, in many instances we are seeing significant increases in web traffic but poor conversions from web traffic to actual rentals. There might be a reason for this.
We hold true to our long-standing position that increased website traffic has a direct correlation to increased physical traffic, as measured by guest cards. However, as we gain more clients, in many instances we are seeing significant increases in web traffic but poor conversions from web traffic to actual rentals. There are clearly a few steps between web traffic and a lease, which is where things seem to break down.
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