Marketing
TODAY’S DEALS: Dezer Pays Off $265M Mortgage on Miami Beach Trump Towers
Dezer pays off a $265 million mortgage on two of the Trump Towers in Miami Beach, Fla.; Arbor closes six Fannie Mae deals totaling $23.6 million; and Walker & Dunlop closes a $4.2 million acquisition loan secured by a 50-unit property in Minnesota.
PropertyBridge and On-Site Introduce New Online Leasing Tool
Oakland, Calif.–PropertyBridge Inc. has partnered with online leasing automation provider On-Site.com to answer the call to provide a new online leasing solution.
MHN TV: Lori Snider Shares Marketing Tips
MHN interviews multifamily marketing strategist Lori Snider, founder of The Lori Snider Company, at the 2011 NAA conference in Las Vegas. Snider shares ideas gleaned from the retail sector and offers suggestions for maximizing the marketing potential of laundry rooms, parking areas and more.
MHN TV: Turning Prospects into Renters
MHN Editor-in-Chief Diana Mosher visits with Sanford Steinberg, AIA, CPG during the 2011 NAA conference in Las Vegas. Steinberg shares strategies for apartment unit layouts, how to create an inviting arrival experience that will seal the deal, and current trends shaping amenities.
‘On the Ground’ with Eric Brown: How Are You Treating Your Best Residents and Prospects?
As you nurture and grow your digital footprint, the dynamics change. What you did to attract the fans and followers may not be the best things to do to keep them engaged.
Social Networking as an Apartment Marketing Tool
Despite an increase in activity on apartment social networking sites, residents aren’t attributing a significant amount of importance to this medium, according to J Turner Research’s most recent findings.
‘On the Ground’ with Eric Brown: More Web Traffic May Not Yield More Rentals
As we gain more clients, in many instances we are seeing significant increases in web traffic but poor conversions from web traffic to actual rentals. There might be a reason for this.
Upscale Brooklyn Apartments Come to Market
New York–163 Washington Avenue, a 16-story glass tower in the Brooklyn neighborhood of Clinton Hill, has changed hands and is ready for occupants.
Leasing Goes Fully Green and Virtual at Manhattan’s MiMA Residential Tower
New York–Through the Related Companies website, future residents can facilitate a lease agreement from start to finish without touching a sheet of paper.
WEB FEATURE: Curb Appeal Slideshow
MHN spotlights properties across the country that are demonstrating elegant, innovative curb appeal.