Marketing
‘On the Ground’ with Eric Brown: Is Your Apartment Marketing Working?
Instead of always talking to prospects, we have to help prospects talk to each other.
What Renters Want in an Apartment
Not all renters fit into conventional assumptions about their demographic. MHN went to the source to find out what people are looking for in a space.
New Renters Insurance Standard for Apartment Industry
Washington, D.C.–The Multifamily Information and Transactions Standards (MITS) initiative has released a new Renters’ Insurance 4.0 data-transfer standard.
TODAY’S DEALS: Marcus & Millichap Sells $30M High-Rise in Tempe
Marcus & Millichap sells Arizona high-rise for $30 million; Jones Lang LaSalle will market 103-unit 737 Park Avenue in Manhattan; and HFF arranges $38 million to refinance construction loans.
365 Connect Launches Featured Search Listings With Rent Jungle
New Orleans—365 Connect recently announced the integration of its Marketing Syndication Platform with Rent Jungle’s Featured Listings for online apartment rental marketing. The integration allows apartment community managers using the 365 Online Leasing Center the ability to elevate their search listing on Rent Jungle to the top with one click. This powerful delivers high market penetration through distribution of 365 Connect client’s listings over Rent Jungle’s syndication network to such sites as Oodle, AOL Spaces, Zillow, Facebook Marketplace and over 100 others. 365 Connect first launched its live data feed through its Marketing Syndication Platform to Rent Jungle’s housing search…
‘On the Ground’ with Eric Brown: When Marketing Becomes Media
How were you spending your marketing budget 10 years ago? Is it really all that different today? It should be.
SureDeposit Promotes Meade to Regional Marketing Director
Livingston, N.J.–SureDeposit, provider of security deposit alternatives to the multifamily industry, has promoted Marisa Meade to regional marketing director.
‘On the Ground’ with Eric Brown: Are You Overpaying for Rental Leads?
By expanding your online presence, a lot of your apartment leads can be, and should be, coming to you for free.
Property Solutions Survey Shows Marketing Trends Going Electronic
Provo, Utah–The results of Property Solutions’ marketing survey show that online marketing trends are growing in the multifamily industry.
Social Media Marketing for Apartments Is about the Numbers
If your social media marketing strategy for your apartment community isn’t driven by the numbers, it will likely fail.