Marketing
The Leasing Office of Tomorrow
Technology is changing the leasing office and leasing process dramatically. Prospects can now tour a property, apply for a home and sign a lease without ever leaving their digs.
TODAY’S DEALS: MG Properties Group Acquires $23.3M Seattle Community
MG Properties Group acquires a 146-unit community in Seattle; Johnson Capital arranges $13 million for two properties in Orange County, Calif.; and CBRE arranges the $54.5 million sale and acquisition financing of a large multifamily property in Minnesota.
TODAY’S DEALS: HFF Lists Class A Community in St. Louis
HFF is picked to market a luxury community in St. Louis; Champion Real Estate Services purchases a $4.2 million community in central Ohio; and Jones Lang LaSalle brokers apartment sale by AMLI and Northwestern Mutual.
Questions to Ask Before Embarking on a Social Media Plan
Anyone who’s spent time on social media marketing knows the process can get very deep very quickly–and hours can slip by like minutes.
‘On the Ground’ with Eric Brown: Treat Your Blog Like a Content Command Center
As apartment marketers start to trek down the content marketing pathway, they should treat their blogs as command central.
Brody-Thaw Joins Commercial Asset Group
Beverly Hills, Calif.—Beverly Hills-based Commercial Asset Group, Inc. has hired Dana Brody-Thaw as executive managing director.
MHN TV: Converting Prospects to Renters with Thoughtful Design
Maria de las Mercedes Farrando of Beacon Communities talks to MHN about the importance of design concepts in landing renters, and how a high-quality, minimalistic decorating approach can save money and withstand the test of time.
MHN Interview: Centaur Properties’ Harlan Berger
Harlan Berger, founder of Centaur Properties, talks to MHN about ways to leverage web 2.0 technologies when marketing multifamily properties.
Nightlife inside Your Apartment
Ohm, the first large luxury apartment building in the growing West Chelsea submarket, could pass off as a nightclub on the nights that bands play in the swanky lobby.
Internet Listing Services Still a Valuable Marketing Tool
Internet listing services remain vital marketing tools for property management. The multifamily industry is increasingly focused on learning which ones bring the biggest bang for the buck.