Apartment communities are in an excellent position to add immense value for their residents and prospects by becoming expert curators of all things hyper...
As marketers know, sometimes airing on the side of being provocative can yield great results. However, that can be a slippery slope, as we found out Saturday morning.
As you nurture and grow your digital footprint, the dynamics change. What you did to attract the fans and followers may not be the best things to do to keep them engaged.
As we gain more clients, in many instances we are seeing significant increases in web traffic but poor conversions from web traffic to actual rentals. There might be a reason for this.
What if leasing agents owned the entire resident experience, from lease to move out? What if we gave them enough autonomy and authority to actually solve resident problems?
There is something known as the corridor of opportunity. The gist is that many times some of the greatest fruit bears itself once we are immersed in the process.
