Apartment communities are in an excellent position to add immense value for their residents and prospects by becoming expert curators of all things hyper local. Not sure if everyone knows what “Content Curation” means, or what we are referring to, so here is a quick definition: “The practice of Content Curation is a gathering of information (sorting, categorizing, directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors.” It seems that apartment communities would be natural curators. Curation is about adding value from humans who add their qualitative judgment to whatever is being gathered…

As marketers know, sometimes airing on the side of being provocative can yield great results. However, that can be a slippery slope, as we found out Saturday morning.

As you nurture and grow your digital footprint, the dynamics change. What you did to attract the fans and followers may not be the best things to do to keep them engaged.

As we gain more clients, in many instances we are seeing significant increases in web traffic but poor conversions from web traffic to actual rentals. There might be a reason for this.

What if leasing agents owned the entire resident experience, from lease to move out? What if we gave them enough autonomy and authority to actually solve resident problems?

There is something known as the corridor of opportunity. The gist is that many times some of the greatest fruit bears itself once we are immersed in the process.

Are you raising the rent across the board on each renewal? If you are, you are poking your best customers in the eye at lease renewal.

Instead of always talking to prospects, we have to help prospects talk to each other.

How were you spending your marketing budget 10 years ago? Is it really all that different today? It should be.

By expanding your online presence, a lot of your apartment leads can be, and should be, coming to you for free.