Marketing
Keeping Residents Happy
“There is no magic wand for improving resident retention,” says Doug Miller, founder and president of the resident satisfaction specialist firm SatisFacts Research.
Manhattan North Management Brings Cheer to Harlem
Manhattan North Management is more than just the owner of 3,500 apartments in Harlem. It is also one of the biggest supporters of its tenants and local residents, and the company’s dedication kicks into overdrive with the holiday season.
Model Home Proves Successful for Brooklyn Building
Developers hope a model home with a “lived-in look” will appeal to renters at Arias Park Slope.
Auction Marks Turning Point for Nashville Condo Property
There were few takers when Fifth and Main, a condominium building, first opened its doors in 2010, but the tide has turned. The Marketing Directors has stepped in with a new strategy that has resulted in big results literally overnight.
MHN Interview: Mark-Taylor’s Free-Rent-for-a-Year Initiative
Mark-Taylor Residential will award the winner of their scavenger hunt free rent for a year. Last year’s scavenger hunt brought hundreds of people to Mark-Taylor properties. This year, they’re hoping for more.
RentSentinel Integration Approved By Yardi Systems Inc.
RentSentinel, a provider of apartment marketing management software, is now available on Yardi’s standardized interface listing.
Is Multi-Housing Construction Business Growth on Cloud 9?
Multi-housing construction companies and contractors that have made investments in website and e-mail marketing now have the opportunity to close the marketing loop and truly promote their products and services leveraging cloud technology
Ads Aimed at Young Renters Highlight Pitfalls of Living with Parents
New ad campaign aims at young renters by showing pitfalls of moving back in with mom and dad.
Every Dog Has its Day with Opening of Wag Club
Man’s best friend has a brand new friend. It’s Wag Club, a new doggy daycare center that opened Oct. 20 at One Brooklyn Bridge Park, the only residential development situated within the recently unveiled 85-acre Brooklyn Bridge Park.
TODAY’S DEALS: Grubb & Ellis to Acquire 10 Skilled Nursing Facilities
Grubb & Ellis enters an agreement to buy 10 skilled nursing facilities for $166.5 million; Prudential Mortgage Capital Co. puts a 200-unit Arizona community on the market; and Grandbridge funds a $72 million Freddie Mac loan carrying low-4 percent interest.