Marketing
Social Networking as an Apartment Marketing Tool
Despite an increase in activity on apartment social networking sites, residents aren’t attributing a significant amount of importance to this medium, according to J Turner Research’s most recent findings.
‘On the Ground’ with Eric Brown: More Web Traffic May Not Yield More Rentals
As we gain more clients, in many instances we are seeing significant increases in web traffic but poor conversions from web traffic to actual rentals. There might be a reason for this.
Upscale Brooklyn Apartments Come to Market
New York–163 Washington Avenue, a 16-story glass tower in the Brooklyn neighborhood of Clinton Hill, has changed hands and is ready for occupants.
Leasing Goes Fully Green and Virtual at Manhattan’s MiMA Residential Tower
New York–Through the Related Companies website, future residents can facilitate a lease agreement from start to finish without touching a sheet of paper.
WEB FEATURE: Curb Appeal Slideshow
MHN spotlights properties across the country that are demonstrating elegant, innovative curb appeal.
WEB FEATURE: Curb Appeal Slideshow
MHN spotlights properties across the country that are demonstrating elegant, innovative curb appeal.
Prime Leasing Season Is around the Corner
With the peak of the leasing season fast approaching, first impressions are more crucial than perhaps at any other point in the year.
‘On the Ground’ with Eric Brown: Branded Media’s Hidden Benefits
There is something known as the corridor of opportunity. The gist is that many times some of the greatest fruit bears itself once we are already immersed in a process.
‘On the Ground’ with Eric Brown: Why Are You Poking Your Best Customers in the Eye?
Are you raising the rent across the board on each renewal? If you are, you are poking your best customers in the eye at lease renewal.
WEB FEATURE: Is a Call Center Right for Your Management Team?
Call centers–both built around automated systems and live staff–are designed to deliver sales leads, improved marketing and operational efficiency. But they may not be for everyone.