Marketing
New Garden Grove Apartments Mark a Push to Multifamily for Brandywine Homes
Single-family homebuilder Brandywine Homes is making a push into mutlifamily with the completion of Waterstone, a 25-unit community located in Garden Grove, Calif.
What Renters Want: The Amenity Race is On
Los Angeles—Gen Y likes rooftop pools, multimedia-equipped fitness suites, concierge package service and the ability to order housekeeping for their apartment. They have dogs, get lots of UPS deliveries but almost no mail, like walking places (but also need to charge their electric vehicles), and want the lobby of their apartment community to look like that of a four-star urban hotel. Does this sound high maintenance? It’s a fair assessment. Multifamily experts delivered an overview of “What Renters Want: Development + Design Trends that Drive Occupancy,” at an educational event in November that was organized and moderated by MHN Editorial…
Student Housing Marketing Truck Hits the Streets in San Antonio
Marketing a new multifamily project can take a number of forms, but one student housing property in San Antonio is pursuing a novel approach: a former food truck acting as a mobile marketing center.
SPECIAL REPORT: Development and Design Trends that Drive Occupancies
By Keat Foong, Executive Editor New York—What type of apartments do Echo Boomers want to live in? Some developers have the answer down to a science. At an October 9 panel discussion presented by MHN, an architect, investor and developer shared what they know about the development and design features that drive occupancies in apartments today. The event was held at the Manhattan showroom of Interface which sponsored the event in partnership with Universal Fibers. Among the apartment elements cited as important, or even critical, for attracting the Gen Y target market are: a low-rise, walkable, urban location; boutique hotel-level…
Property Management: Rocking Resident Retention
Best practices for keepingmultifamily residents happy.
Peak Campus Management Tapped to Manage University Station in Cincinnati
Ackerman Group has announced that is has chosen Peak Campus Management as the property manager for the real estate company’s University Station community.
BLT and Metrovest Unveil Third Rental Building at The Beacon in Jersey City, NJ
Co-developers BLT and Metrovest have unveiled their latest building, The Paramount, within the companies’ Jersey City, N.J. development The Beacon, following on the heels of successful lease-ups of its two other buildings, Mercury and Orpheum, earlier this year.
MHN Interview: Kevin Thompson, SVP of Marketing for Bell Partners
Kevin Thompson, senior vice president of marketing for Greensboro, N.C.-based Bell Partners, has been known to say that when it comes to multifamily, residents literally “live in our box of Tide.”