Marketing
Summer is Coming, Upgrade Your Grilling Game Now
Grilling is a great way to get your community interacting. A new line of ultra premium grills from Viking are sure to make your outdoor space the envy of the submarket.
Modern Spaces Achieving Success in Lease-Up of Woodside, N.Y. Building
The Icon52, a Tsilo Group development in the Queens neighborhood of Woodside, has already leased more than half of its 66 units in little more than three weeks.
The Marketing Directors to Provide Leasing and Marketing Services at NYC Community
CBSK Ironstate selects The Marketing Directors as the marketing and leasing consultant for a luxury community to be built at 200 East 39th Street in Manhattan.
Long Island City Condos Sell Out in Less Than Year
The Bindery, a condo development by NY Lions Group and Craig Axelrod at 47-34 11th St. in the Long Island City submarket of Queens, has completely sold out.
The Aspen Cos. Purchases Three Affordable Assets in Georgia
New Jersey-based The Aspen Cos. has picked up a trio of affordable housing communities for slightly more than $9 million. The move adds more than 300 units to its expanding portfolio in the Southeast.
Public-Private Partnership Brings 878 Student Housing Beds and 110KSF Office Building to Columbia
Student housing continues to enjoy an upswing in South Carolina, with Columbia being at the foremost of student housing activity. And a new public-private partnership between the University of South Carolina (USC) and Atlanta-based Holder Properties will spice things further up.
New Garden Grove Apartments Mark a Push to Multifamily for Brandywine Homes
Single-family homebuilder Brandywine Homes is making a push into mutlifamily with the completion of Waterstone, a 25-unit community located in Garden Grove, Calif.
What Renters Want: The Amenity Race is On
Los Angeles—Gen Y likes rooftop pools, multimedia-equipped fitness suites, concierge package service and the ability to order housekeeping for their apartment. They have dogs, get lots of UPS deliveries but almost no mail, like walking places (but also need to charge their electric vehicles), and want the lobby of their apartment community to look like that of a four-star urban hotel. Does this sound high maintenance? It’s a fair assessment. Multifamily experts delivered an overview of “What Renters Want: Development + Design Trends that Drive Occupancy,” at an educational event in November that was organized and moderated by MHN Editorial…
Student Housing Marketing Truck Hits the Streets in San Antonio
Marketing a new multifamily project can take a number of forms, but one student housing property in San Antonio is pursuing a novel approach: a former food truck acting as a mobile marketing center.