Marketing
Mack Real Estate Group Begins Leasing Luxury Apartments in NYC’s Williamsburg
Mack Real Estate Group has launched leasing at 50 North 5th, a seven-story, 229-unit luxury rental property in Williamsburg’s sought-after Northside, with aptsandlofts.com serving as its exclusive marketing and leasing agent.
Metro Salt Lake City M-F Market Keeps Gathering Steam: Cushman & Wakefield
The city’s apartment market is rarely taken to the forefront of real estate news but Cushman & Wakefield’s annual Apartment Market Report has shed some light on the state of Salt Lake City’s residential market. The report contains important information regarding apartment vacancy and rental stats, while also including a positive projection for 2014. The real estate company focused on mid to large apartment communities in Salt Lake County.
MBA Unveils New Brand Identity
The Mortgage Bankers Association (MBA) revealed a new brand identity, including a new logo, corporate messaging and web and email domains.
‘What Renters Want’ with Jessica Fiur: Is Your Apartment Marketing Just White Noise?
For your apartment marketing, are you just doing the same thing over and over again? That can get stale. And then you won’t attract new renters.
Relevance New York Adds Two NYC Buildings
Relevance New York, a brand-building company, is now representing Walker Tower in Chelsea, and 435 West 50th Street in Hell’s Kitchen.
Why You Shouldn’t Market to ‘Active Adults’
The term could violate fair housing requirements.
‘What Renters Want’ with Jessica Fiur: Stop Giving Cutesy Gifts to New Residents
Welcome gifts are great, but you’ll get a better response from practical items than from ‘cute’ ones.
The Power of Analytics
How well do your metrics track the results of your marketing efforts?
Target Demographic: Active Adults
Fifty-five to 75-year-olds like many of the same things as the hipster generation…