Marketing
Modern Spaces Heads Up Repositioning and Rebranding Efforts at Former Lower East Side School
Modern Spaces has been tapped as the exclusive rental and marketing agent for the building located at 371 Madison Street in Manhattan’s Lower East Side neighborhood. The building will be repurposed from luxury condos to rentals and will undergo a rebranding campaign.
‘What Renters Want’ with Jessica Fiur: Why Standard Features are Not Amenities
It’s great to have certain things at an apartment, such as a microwave, but that doesn’t give you a license to brag.
Multi-Housing News: Inside the May 2014 Issue
Read the articles from the latest digital issue of Multi-Housing News.
Sterling Properties Begins Leasing First Building at RiverBend East at Wappingers Falls
Sterling Properties has announced that is has begun leasing in the first building of the company’s new development RiverBend East at Wappingers Falls in Dutchess County, N.Y.
Show Us Your (Apartment) Selfie
We want to see what your most proud of at your apartment community!
Equus Capital Acquires Raleigh Multifamily Portfolio for $36M; State Denies Raleigh’s $38M Offer for Dorothea Dix Property
Equus Capital Partners, a private equity firm based in Philadelphia, has recently acquired three multifamily properties in Raleigh from a joint venture of Silver Companies and McCann Realty Partners.
Crafting Cooler Content: Best Practices for the Multifamily Industry
Insight on the best practices for multifamily content marketing
Raleigh, N.C., Tops the List for Highest Renter Customer Satisfaction, Study Says
Raleigh, N.C., was recently ranked No.1 for online renter satisfaction according to a study released by J Turner Research, a Houston-based company that exclusively specializes in market research for the multifamily industry.
‘What Renters Want’ with Jessica Fiur: The Futility of Marketing Apartments to Gen Y
Gen Y is getting older, and might want different amenities than they used to. So how should property managers market their apartments?