Marketing
Email Subject Lines That Work in Apartment Marketing
Simple ways to make sure your emails get opened and read by prospects and current renters.
Attracting and Converting Potential Renters With Your Website
A property’s website is its virtual front door. Here’s how to make yours more welcoming.
ROVR Development Begins Pre-Leasing Miami Community
The 300-unit transit-oriented property is expected to open this summer.
Forest Development Launches Sales at Florida Community
The waterfront project in Lake Park, Fla., is scheduled for completion in the fourth quarter of 2023.
Mission Rock Tapped to Manage Oregon Property
Courtyards at Cedar Hills Apartments is located in Beaverton, Ore., 7 miles west of Portland.
HK Organization Begins Marketing Brooklyn Adaptive Reuse
The property formerly served as a toy factory located in the Vinegar Hill neighborhood.
Woodmont Properties Begins Leasing New Jersey Community
More than 1,000 prospects have signed on to the community’s VIP wait list.
5 Tips for Successfully Renaming Apartment Communities
Looking to rebrand your latest multifamily acquisition? Here’s how to choose the right name and why that matters.
Lifting the Amenities Lockdown: What Are Today’s Must-Haves?
Work from home is expected to be a lasting trend, and that is informing a number of choices around the amenities a building may offer.
A Guide to Marketing Senior Housing Properties Amid COVID-19
Thrive Senior Living’s Nicole Moberg unveils creative strategies senior housing operators can apply to attract residents to their communities, despite today’s challenges.