MFI: Forget Your Rep, Worry About Mine!

Here’s a hard truth; residents could care less about the jobs that we do.  Residents have no clue what a day in the life of a multifamily professional entails.  I should know – I used to be one of them.  As a resident, I thought management teams had the easiest jobs in the world.  Planning parties, answering the phone, maybe showing an apartment here and there, how hard could that be?  You can only imagine how quickly and dramatically that theory was eviscerated the day I began working onsite. Management teams are a special breed.  At its core, teams do…