Jessica Fiur is the editor-in-chief at Multi-Housing News and Commercial Property Executive and writes the award-winning blog What Renters Want.
Jessica has been with the company since 2011 and previously was with Weekly Reader and IQPC. Contact Jessica at jessica.fiur@cpe-mhn.com, on Twitter @jfiur or on LinkedIn https://www.linkedin.com/in/jessicafiur/.
9 Multifamily Marketing Trends That Are (Thankfully) Over
Remember picking a company name that starts with A1 so you would be listed first in the phonebook? (Remember phonebooks?) Here are some marketing fads that have fallen out of fashion.
MHN Executive Council: Data-Based Decisions
What KPIs are important to multifamily? Executives weigh in.
The Benefits of Self-Service in Multifamily
Multifamily is leaning into automation, making the rental process easier for both renters and on-site teams.
MHN Executive Council: How Leasing Has Evolved Over the Last 3 Years
Everything changed during COVID, and that includes appealing to prospective residents.
Give Multifamily Its “Barbieheimer” Moment: Resident Event Ideas that Appeal to a Variety of People
Ideas that appeal to a large selection of your renters—even though it might not seem like it at first!
A Quick Thread on Threads: What Multifamily Marketers Need to Know
One hundred million people already have a Threads account—but is it worth your time?
MHN Executive Council: Strategies for Incorporating AI Into Multifamily Marketing & Operations
Interested in using AI, but not sure where to start? The MHN Executive Council shares how they’re successfully integrating that technology into their plans.
Air Quality Alert: 6 New Ideas for Indoor Resident Events
Even if it’s raining, snowing or a smoke-filled mess outside, you can still have some fun with your residents.
Exploring Student Housing’s Development Potential
The sector—like multifamily overall—was hit hard during the pandemic. But now things are looking up!
MHN Executive Council: Tips to Support Your Team’s Mental Health
Suggestions for making the workplace a positive environment for your employees.