The Evolution of Social Media Strategy for Communities
A Multifamily Insiders report highlights factors for social media success, including identifying metrics to judge different programs, and what to use to reach prospects and residents.
The Top Sources of Ancillary Income
At the 2017 National Apartment Association Education Conference and Expo, panelists discussed punitive fee-based charges and service upgrades at communities.
What’s Trending Up (and Down) in Apartment Marketing
Surprising finds from Multifamily Insider’s recently released 2017 Apartment Market Strategies Report, including the use of Craigslist ads.
When Training On-Site Teams, Stories Deliver, Statistics Don’t
At the recent 2017 NAA Education Conference and Exposition, Shawn Reynolds, director of training at Morgan Communities, shared tips on increasing engagement and retention.
Is it Really the Best Idea to Make a Superstar Leasing Consultant an Assistant Property Manager?
The apartment industry has a very consistent career path: Leasing consultants get promoted to assistant property managers, who then get promoted to property managers and beyond. But does that really make sense in all situations?
Is it Really the Best Idea to Make a Superstar Leasing Consultant an Assistant Property Manager?
The apartment industry has a very consistent career path. But does that really make sense?
MFI: 2016 Apartment Marketing Survey Report
MFI shares insights on the latest trends in apartment marketing.
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