Marketing
Brody-Thaw Joins Commercial Asset Group
Beverly Hills, Calif.—Beverly Hills-based Commercial Asset Group, Inc. has hired Dana Brody-Thaw as executive managing director.
MHN TV: Converting Prospects to Renters with Thoughtful Design
Maria de las Mercedes Farrando of Beacon Communities talks to MHN about the importance of design concepts in landing renters, and how a high-quality, minimalistic decorating approach can save money and withstand the test of time.
MHN Interview: Centaur Properties’ Harlan Berger
Harlan Berger, founder of Centaur Properties, talks to MHN about ways to leverage web 2.0 technologies when marketing multifamily properties.
Nightlife inside Your Apartment
Ohm, the first large luxury apartment building in the growing West Chelsea submarket, could pass off as a nightclub on the nights that bands play in the swanky lobby.
Internet Listing Services Still a Valuable Marketing Tool
Internet listing services remain vital marketing tools for property management. The multifamily industry is increasingly focused on learning which ones bring the biggest bang for the buck.
TODAY’S DEALS: Dezer Pays Off $265M Mortgage on Miami Beach Trump Towers
Dezer pays off a $265 million mortgage on two of the Trump Towers in Miami Beach, Fla.; Arbor closes six Fannie Mae deals totaling $23.6 million; and Walker & Dunlop closes a $4.2 million acquisition loan secured by a 50-unit property in Minnesota.
PropertyBridge and On-Site Introduce New Online Leasing Tool
Oakland, Calif.–PropertyBridge Inc. has partnered with online leasing automation provider On-Site.com to answer the call to provide a new online leasing solution.
MHN TV: Lori Snider Shares Marketing Tips
MHN interviews multifamily marketing strategist Lori Snider, founder of The Lori Snider Company, at the 2011 NAA conference in Las Vegas. Snider shares ideas gleaned from the retail sector and offers suggestions for maximizing the marketing potential of laundry rooms, parking areas and more.
MHN TV: Turning Prospects into Renters
MHN Editor-in-Chief Diana Mosher visits with Sanford Steinberg, AIA, CPG during the 2011 NAA conference in Las Vegas. Steinberg shares strategies for apartment unit layouts, how to create an inviting arrival experience that will seal the deal, and current trends shaping amenities.
‘On the Ground’ with Eric Brown: How Are You Treating Your Best Residents and Prospects?
As you nurture and grow your digital footprint, the dynamics change. What you did to attract the fans and followers may not be the best things to do to keep them engaged.