Marketing
The Art of Occupancy
Work with local artists to create a win-win marketing channel.
AvalonBay Communities Launches Two New Apartment Brands
AvalonBay Communities announced the introduction of two new apartment community brands, “AVA” and “eaves.”
What Renters in Their Late 20s to Mid 30s Are Looking For
Renters in their late 20s to mid 30s are different from their early 20s counterparts. Here is a list of what they are looking for in an apartment.
HopeLift to Provide Housing to Those in Need
Employees of property management and development company Holland Partner Group are doing their part to help the homeless this year by donating their unused vacation time to HopeLift, a charity that helps people with housing.
Affordable Housing Drawing Yields 28 Sold Units in One Day
Atlanta BeltLine had its first drawing for its 28 affordable homes at the Lofts at Reynoldstown Crossing in Atlanta. All units were sold in one day.
More Than 1,000 Children Celebrate at NJAA Charitable Fund's 14th Annual Holiday Party
On Mon., Dec. 12th, the New Jersey Apartment Association Charitable Fund (NJAA) had their 14th Annual Children’s Party at the Meadowlands Exposition Center.
The Rough Road to ROI
The industry agrees that engaging in social media is a must, but it is only starting to look at the cost of–and return on–the investment.
NYC's Most Expensive Rental Is on the Market
New York doesn’t come cheap. And now Manhattan’s most expensive rental apartment, the Astor Suite at The Plaza Hotel, is on the market for $165,000 per month.
The Cooking Show Phenomenon, and How It Changed Multifamily
With the influx of cooking shows, it seems like everyone now wants to be a chef. This phenomenon has lead to an interesting multifamily phenomenon: the chef’s kitchen.
RentSentinel Launches New Social Product for Multifamily
RentSentinel, a provider of apartment marketing management software, recently launched Social. The new product gives leasing agents the ability to manage social media sites from the RentSentinel platform.