Marketing
RentSentinel Integration Approved By Yardi Systems Inc.
RentSentinel, a provider of apartment marketing management software, is now available on Yardi’s standardized interface listing.
Is Multi-Housing Construction Business Growth on Cloud 9?
Multi-housing construction companies and contractors that have made investments in website and e-mail marketing now have the opportunity to close the marketing loop and truly promote their products and services leveraging cloud technology
Ads Aimed at Young Renters Highlight Pitfalls of Living with Parents
New ad campaign aims at young renters by showing pitfalls of moving back in with mom and dad.
Every Dog Has its Day with Opening of Wag Club
Man’s best friend has a brand new friend. It’s Wag Club, a new doggy daycare center that opened Oct. 20 at One Brooklyn Bridge Park, the only residential development situated within the recently unveiled 85-acre Brooklyn Bridge Park.
TODAY’S DEALS: Grubb & Ellis to Acquire 10 Skilled Nursing Facilities
Grubb & Ellis enters an agreement to buy 10 skilled nursing facilities for $166.5 million; Prudential Mortgage Capital Co. puts a 200-unit Arizona community on the market; and Grandbridge funds a $72 million Freddie Mac loan carrying low-4 percent interest.
The Leasing Office of Tomorrow
Technology is changing the leasing office and leasing process dramatically. Prospects can now tour a property, apply for a home and sign a lease without ever leaving their digs.
TODAY’S DEALS: MG Properties Group Acquires $23.3M Seattle Community
MG Properties Group acquires a 146-unit community in Seattle; Johnson Capital arranges $13 million for two properties in Orange County, Calif.; and CBRE arranges the $54.5 million sale and acquisition financing of a large multifamily property in Minnesota.
TODAY’S DEALS: HFF Lists Class A Community in St. Louis
HFF is picked to market a luxury community in St. Louis; Champion Real Estate Services purchases a $4.2 million community in central Ohio; and Jones Lang LaSalle brokers apartment sale by AMLI and Northwestern Mutual.
Questions to Ask Before Embarking on a Social Media Plan
Anyone who’s spent time on social media marketing knows the process can get very deep very quickly–and hours can slip by like minutes.
‘On the Ground’ with Eric Brown: Treat Your Blog Like a Content Command Center
As apartment marketers start to trek down the content marketing pathway, they should treat their blogs as command central.