Marketing
More Than 1,000 Children Celebrate at NJAA Charitable Fund's 14th Annual Holiday Party
On Mon., Dec. 12th, the New Jersey Apartment Association Charitable Fund (NJAA) had their 14th Annual Children’s Party at the Meadowlands Exposition Center.
The Rough Road to ROI
The industry agrees that engaging in social media is a must, but it is only starting to look at the cost of–and return on–the investment.
NYC's Most Expensive Rental Is on the Market
New York doesn’t come cheap. And now Manhattan’s most expensive rental apartment, the Astor Suite at The Plaza Hotel, is on the market for $165,000 per month.
The Cooking Show Phenomenon, and How It Changed Multifamily
With the influx of cooking shows, it seems like everyone now wants to be a chef. This phenomenon has lead to an interesting multifamily phenomenon: the chef’s kitchen.
RentSentinel Launches New Social Product for Multifamily
RentSentinel, a provider of apartment marketing management software, recently launched Social. The new product gives leasing agents the ability to manage social media sites from the RentSentinel platform.
Keeping Residents Happy
“There is no magic wand for improving resident retention,” says Doug Miller, founder and president of the resident satisfaction specialist firm SatisFacts Research.
Manhattan North Management Brings Cheer to Harlem
Manhattan North Management is more than just the owner of 3,500 apartments in Harlem. It is also one of the biggest supporters of its tenants and local residents, and the company’s dedication kicks into overdrive with the holiday season.
Model Home Proves Successful for Brooklyn Building
Developers hope a model home with a “lived-in look” will appeal to renters at Arias Park Slope.
Auction Marks Turning Point for Nashville Condo Property
There were few takers when Fifth and Main, a condominium building, first opened its doors in 2010, but the tide has turned. The Marketing Directors has stepped in with a new strategy that has resulted in big results literally overnight.
MHN Interview: Mark-Taylor’s Free-Rent-for-a-Year Initiative
Mark-Taylor Residential will award the winner of their scavenger hunt free rent for a year. Last year’s scavenger hunt brought hundreds of people to Mark-Taylor properties. This year, they’re hoping for more.