Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.
Top Takeaways From the 2022 Multifamily Social Media Summit
Insights, trends and best practices for apartment communities.
Sacramento’s Affordable Housing Crisis
Is the city aggressive enough in solving affordable housing problems? Mayor Darrell Steinberg doesn’t think so.
ResiModel Becomes redIQ
When MHN first spoke with Elliot Vermes, founder and CEO of redIQ, back in 2015, the data intelligence start-up had a different name (ResiModel). Two years later, Vermes says his company has taken some valuable lessons from its work with clients—and made a pivot to focus more heavily on data standardization to meet the needs of more users.
Special AIM Report: Key Takeaways from Day 1
Industry insiders have gathered in Southern California at the Apartment Internet Marketing Conference to dig into the trendiest best practices for multifamily marketing, including a look at smart technology and garages in communities.
Pillar of Strength: Q&A with Billy Pettit
MHN spoke to Pillar Properties’ Senior Vice President Billy Pettit about Seattle’s extreme multifamily growth in 2015 and what 2016 may bring.
Pillar Stays Passionate
Seattle-based boutique multifamily firm expands portfolio in Bellevue, Wash.
Crafting Cooler Content: Best Practices for the Multifamily Industry
Insight on the best practices for multifamily content marketing
MHN Interview: Rhonda Slavik, President, Urban Living Marketing
Rhonda Slavik, president, Urban Living Marketing, shares insight on how the Urban Living Marketing app helps managers and developers.
What Renters Want: The Amenity Race is On
Los Angeles—Gen Y likes rooftop pools, multimedia-equipped fitness suites, concierge package service and the ability to order housekeeping for their apartment. They have dogs, get lots of UPS deliveries but almost no mail, like walking places (but also need to charge their electric vehicles), and want the lobby of their apartment community to look like that of a four-star urban hotel. Does this sound high maintenance? It’s a fair assessment. Multifamily experts delivered an overview of “What Renters Want: Development + Design Trends that Drive Occupancy,” at an educational event in November that was organized and moderated by MHN Editorial…
Maintenance Training: A New NAAEI Program
Maintenance technician positions have some of the highest turnover rates in the apartment industry.